Vol. 3 No. 4 (2025): Volume 3, Issue 4

Published: 2025-08-26

Articles

  • Digital Marketing Trends and Requirements for Future Success

    Yuanchang Hu
    6182
    DOI: https://doi.org/10.61173/pnjnjn93

  • The Impact of Short Video Content Marketing on Consumers' Purchase Intention: Based on Informational Content and Entertainment Content

    Siyu Bo, Xinyang Liu, Mingze Tang, Shouye Zhu
    6342
    DOI: https://doi.org/10.61173/wycgmg82

  • Opportunities and Challenges of Implementing Green Financial Management Models in Energy-Intensive Enterprises

    Yichen Gao
    6092
    DOI: https://doi.org/10.61173/gw8rtn77

  • Income Group Classification Case Study

    Kunyun Han
    6252
    DOI: https://doi.org/10.61173/6qewyh90

  • The Influence of Gender Diversity Management Policies on Employee Work Perceptions: Critical Analysis of “Gender Diversity Greenwashing” at Goldman Sachs

    Jiashen Zhang
    2212
    DOI: https://doi.org/10.61173/8y2spk91

  • Analysis of marketing strategy of milk tea industry-Taking CHAGEE as an example

    Ke Hu
    6162
    DOI: https://doi.org/10.61173/eh0xgt63

  • A Study of Hedonistic Marketing Strategies Driven by Nostalgia among Adult Consumers

    Bokun Zhang
    6322
    DOI: https://doi.org/10.61173/4wxgq749

  • Analyze the reasons for the rise of the pet economy in different city tier in recent years, and consider the development in China in the next three years.

    Yihan Chen
    6022
    DOI: https://doi.org/10.61173/8hy6rj70

  • LIBOR and SOFR: Dilemmas and Solutions

    Xincheng.Benjamin Li
    6232
    DOI: https://doi.org/10.61173/zs5ddm85

  • Research on the Optimization of Food Packaging Strategies

    Yunwen Chen
    6392
    DOI: https://doi.org/10.61173/yh0nqx95

  • A Study on Price Volatility in the Carbon Emissions Trading Market Based on the GARCH-ANN Model

    Wenhe Wu
    6142
    DOI: https://doi.org/10.61173/z26a0q47

  • Different Market Effects of Western Luxury Brands in Chinese Traditional Symbols

    Yang Xu
    6302
    DOI: https://doi.org/10.61173/81zzzk52

  • Can Short Selling Improve Corporate Investor Protection? ： A Case Study of CITIC Securities

    Yue Yang
    6212
    DOI: https://doi.org/10.61173/9j8rwk29

  • The Impact of the Link between Enterprises and Culture on Brand Recognition — A Case Study of Football Culture

    Mingyuan Tang
    6372
    DOI: https://doi.org/10.61173/8b5xe190

  • Marketing brand case analysis: Disney Land

    Cunyi Gao
    6122
    DOI: https://doi.org/10.61173/5mb7vf83

  • The Impact on Consumers of the Tabao-Merchant relationship during the Double 11 Promotion -using Game Theory Analysis

    Weile Lyu
    6282
    DOI: https://doi.org/10.61173/hdf4tp88

  • Determinants of Cross-Border Online Shopping Behavior: An Analytical Framework and Strategic Responses

    Anyang Xie
    6192
    DOI: https://doi.org/10.61173/dg61ge24

  • Analysis of the Impact of Federal Reserve Interest Rate Adjustments on CNY Exchange Rate Volatility During Trump's Presidency

    Qianhan Long
    6352
    DOI: https://doi.org/10.61173/jfeyet36

  • Sports celebrity media reputation strengthens brand favorability - taking Adidas as an example

    Jiayi Liu
    6102
    DOI: https://doi.org/10.61173/9gds1g58

  • The impact of Sensorial Marketing and Mystery Box Marketing on Live-stream Shopping Behavior: Taking the Live Card Break as an Example

    Jiacheng Zhou
    6262
    DOI: https://doi.org/10.61173/zadtvr41

  • The Power of Default Option: How Extensive Choices Impact Consumer Decisions

    Yixuan Xiao, Bingyi Xiong, Jingyun Zou
    2662
    DOI: https://doi.org/10.61173/f2tssf08

  • Analysis of the Transmission Mechanism of Monetary Policy on Economic Resilience

    Hongjin Jiang
    6172
    DOI: https://doi.org/10.61173/3ant3y69

  • The Hive Effect and Breakout Strategies of Fashion Brand Marketing under the Herd Mentality

    Zuyu Chen
    6332
    DOI: https://doi.org/10.61173/zgy35v84

  • Which algorithm model is better to make profits? ——A comparison of the Trend-Following model and the Multi-Factor model

    Xinyan Tao
    6082
    DOI: https://doi.org/10.61173/88ca9h55

  • The Impact of the TikTok Platform on SMEs' International Market Entry Strategies

    Yaming Chen
    6242
    DOI: https://doi.org/10.61173/9a3tpr43

  • The Impact of Digital RMB Pilot on the Efficiency of Monetary Policy Transmission

    Sihui Wu
    6402
    DOI: https://doi.org/10.61173/tvs4dn32

  • The impact of fiat digital currencies on the hegemony of the US dollar

    Ran Wei
    6152
    DOI: https://doi.org/10.61173/k124e832

  • Research on Stock and Futures Price Forecasting Based on Machine Learning

    Wendi Wang
    6312
    DOI: https://doi.org/10.61173/n939gc07

  • How and to what extent does age influence investment decisions and performance for Chinese investors?

    Muge Wang
    5852
    DOI: https://doi.org/10.61173/zk0w6k11

  • The Impact of Digital Finance Development on Urban Economic Resilience — An Empirical Study on the Mechanism and Heterogeneity Effects Based on Data from 2012 to 2022

    Liyuan Yan
    6222
    DOI: https://doi.org/10.61173/fr4w0x05

  • The Impact of Generation Z’s Self-Indulgent Consumption: A Case Study of Bubble Mart

    Zimu Song
    6382
    DOI: https://doi.org/10.61173/gb971r53

  • Capital Structure Determinants in Chinese Listed Firms: Replication and Tangibility Hypothesis Extension

    Jiayi Xu
    6132
    DOI: https://doi.org/10.61173/2tp7ha71

  • Research on the Contrast Marketing Strategy of Sustainable Fashion Brands: A Case Study of the Integration of Environmentally Friendly Conception and Luxury Positioning

    Jiahua Zhang
    6292
    DOI: https://doi.org/10.61173/gcds2s49

  • An In-depth Analysis of Nike's Stock Decline

    Yixuan li
    6202
    DOI: https://doi.org/10.61173/7se8p433

  • The Effect of Bilibili Bullet Screen Culture on Brand Marketing: An Empirical Study Based on Interaction Mechanism and User Perception

    Lingyang Zhou
    6362
    DOI: https://doi.org/10.61173/80dnyk38

  • Application Obstacles and Countermeasures of Circular Supply Chain in Enterprises —— Taking Mobile Phone Industry as an Example

    Jiayi Zhang
    6112
    DOI: https://doi.org/10.61173/zrd0ys24

  • Exploring How IP Co-Branded Products Influence Word-of-Mouth among Generation Z through Social Identity

    Ruohui Xu
    6272
    DOI: https://doi.org/10.61173/whqww671