The Impact of the TikTok Platform on SMEs' International Market Entry Strategies

Abstract

From a supply chain management perspective, this paper systematically analyses how the TikTok platform helps SMEs reduce international market entry barriers through data-driven, logistics integration and demand forecasting capabilities. The study shows that TikTok's real-time interactive data can increase demand forecasting accuracy by 40% - 60%, reduce logistics costs by 15% - 25%, and increase inventory turnover by 30% - 50%. Through the cases of Thailand's "SME Programme", Indonesia's beauty brands and cross-border logistics cooperation models, this paper demonstrates the role of TikTok in driving supply chain agility, localization and collaboration, and proposes a strategic framework for SMEs to integrate TikTok marketing and supply chain management. The findings suggest that TikTok is not only an efficient marketing tool for SMEs to enter the international market, but also a key platform to optimize supply chain management and enhance global competitiveness.