Research on Crocs Brand Marketing Strategy

Abstract

In today’s market, the competition for leisure shoes is becoming fierce, Crocs relies on timely innovation and successful brand marketing gaining a lot of followers. This paper uses online and offline experience surveys, online questionnaires, and literature reviews to discuss the successful innovation and brand of Crocs. According to the research, the biggest advantage of Crocs is innovation. Crocs are widely sought after by consumers in the innovation of style and IP co-name, and the marketing success of the Crocs brand has attracted a large number of consumers. However, there are some problems that need to be solved. For example, the shoes’ style is not suitable for changing occasions; are known for being too one-dimensional and are not designed for multiple ages and so on. There is a more fatal problem is that when buying offline, shop assistants mostly start from the introduction of expansive styles, and do not take the initiative to understand the needs of customers. In future development, the brand can add some market research and analysis to understand the needs of consumers, the current trends, and so on. It is also necessary to strengthen the training and improve their service awareness.