Vol. 3 No. 3 (2025): Volume 3, Issue 3

Published: 2025-06-17

Articles

  • Development Pathways for Green Finance in the Guangdong-Hong Kong-Macao Greater Bay Area: A Comparative Analysis with Three Global Bay Areas

    Di Liu
    5872
    DOI: https://doi.org/10.61173/66t0xb68

  • The Impact Mechanism of Population Aging on GDP Growth Rate——A Case Study of Japan

    Yinan Zhao
    6042
    DOI: https://doi.org/10.61173/5qx48y65

  • A Study on the Attractive Characteristics of Travel-Related Tweets in Little Red Book

    Yixuan Zhou
    4542
    DOI: https://doi.org/10.61173/kntwas32

  • The subsidy dispute derived from the long time competition between Airbus and Boeing

    Jingyu Zhang
    4742
    DOI: https://doi.org/10.61173/yz9f4e66

  • Changes in Film Business in the Post-pandemic Era

    Hanwen Zheng
    5012
    DOI: https://doi.org/10.61173/6fdcyw23

  • Customers Perceive AI Influencers Provide a Better User Experience Compared to Human Influencers on Reliability and Trustworthy

    Jingyi Chen, Yaxi Wang
    5362
    DOI: https://doi.org/10.61173/wmr2er44

  • Compare the two government policies and how they affect the economic direction of China’s high-tech industry

    Jizhen Xing
    5522
    DOI: https://doi.org/10.61173/s6fn4s96

  • Short selling and corporate earnings management

    Jiayu Chen
    5772
    DOI: https://doi.org/10.61173/0gb5h290

  • A study of the influence of health information attention in short videos on the purchase intention of pregnant women's skincare products

    Baixi Zhao
    5942
    DOI: https://doi.org/10.61173/jakzrw44

  • Research on Target Audience Analysis and Marketing Strategy Optimization in Milk Tea Industry

    Nianyin Chen
    4442
    DOI: https://doi.org/10.61173/7xddk949

  • Nintendo’s Strategic Advantages in Navigating Competitive Gaming Markets

    Jixuan Zhou
    4642
    DOI: https://doi.org/10.61173/6gfg1y12

  • The Influence of User-Generated Content on Information Dissemination Patterns in Social Media Platforms: A Case Study of TikTok

    Liyang Yu
    4902
    DOI: https://doi.org/10.61173/8xn2s847

  • The impact of carbon trading pilot policy on employment

    Yuzhe Qi
    5272
    DOI: https://doi.org/10.61173/rf7kmc69

  • The COVID-19 Pandemic’s Impact on Shenzhen’s Real Estate Market: A Case Study of Cities Rotated: Shanghai and Beijing

    Maowen Fang
    5432
    DOI: https://doi.org/10.61173/w3bckm82

  • Financial Risk Management in the Context of Big Data

    Hongyang Hou
    5842
    DOI: https://doi.org/10.61173/v9893m82

  • Research on the Mechanisms and Effects of Mass-Market Strategies for High-End Technology Brands: A Case Study of DJI

    Jiayi Han
    6012
    DOI: https://doi.org/10.61173/j5wymk29

  • Review and Prospects of Fan Economy and Its Marketing Model in the Social Media Era

    Jiabao Chen
    4512
    DOI: https://doi.org/10.61173/mtbe9704

  • The Influence of Frequent Price Appreciation on Chinese Consumers’ Psychological Motivations for Purchasing Luxury Goods

    Baoqi Cui, Jiachen Wang, Dixuhan Wu
    4722
    DOI: https://doi.org/10.61173/7bp94c28

  • The Impact of Emotional Marketing Strategies on Consumer brand loyalty: A Case Study of Lululemon

    Yutong Guo, Yaxin Feng, Hang Xu
    4992
    DOI: https://doi.org/10.61173/myb8yr98

  • House loans decisive factors (or features) comparison: helping customers get loans

    Lingxiao He, Zhekai Yu, Chenshirui Wang, Yue’er Yang
    5342
    DOI: https://doi.org/10.61173/pcwtt638

  • The impact of ESG performance on cost of equity capital

    Chuhan Wang, Ding Li, Yifan Bai, Zeyuan Dang
    5502
    DOI: https://doi.org/10.61173/pxryth96

  • Analysis of the Impact of Short Selling Mechanisms on Corporate Finance Constraints

    Shiyi Zhang
    5922
    DOI: https://doi.org/10.61173/b2at9733

  • Chanel’s Successful Pricing Strategy for Maintaining Appeal in an Unfavourable Economic Environment

    Jiajia Cheng
    4422
    DOI: https://doi.org/10.61173/4pdn7n74

  • Short Video & Movie Advertising: Opportunity or Restriction? A Case Study of “Lost in the Stars”

    Shu Wang
    4622
    DOI: https://doi.org/10.61173/g4edmm90

  • Governance Challenges in Electric Vehicle Adoption: A Case Study of China

    Yangze Zhang
    4862
    DOI: https://doi.org/10.61173/b6cxde51

  • Status, Challenges and Prospects of Policies Related to the Green Economy — Jiang Linfeng

    Jiang Linfeng
    1
    DOI: https://doi.org/10.61173/exxmjs63

  • How the Artificial Intelligence industry is Growing: A comparison of the current development of Chat GPT’s Chinese and American “fast followers” Ernie Bot and Google Gemini

    Jingya Peng, Chentong Jiang, Xinyu Zhang, Weixin Guan, YU-HSUAN LIN
    5412
    DOI: https://doi.org/10.61173/4b553551

  • Fans, Capital, and Affection: A Game of Love and Money

    Kexin Li, Yile Liu
    5572
    DOI: https://doi.org/10.61173/rmghbr65

  • How will the electric vehicle market in China develop in the next 5 years ?

    Jingyu Dou
    5822
    DOI: https://doi.org/10.61173/8hthj254

  • A Study of The Effect of Emotional marketing on Consumers' Impulsive Purchase Intentions

    Yunjia Wu
    5992
    DOI: https://doi.org/10.61173/rjj0bb92

  • The Marketing Strategy of “Live Streaming with Goods” on TikTok Platform and Its Influence

    Gangling Mu
    4492
    DOI: https://doi.org/10.61173/hg28af47

  • Comparative Analysis of Gasoline and Electric Vehicles: Economic, Environmental, and Consumer Perspectives

    Young He Lau
    4692
    DOI: https://doi.org/10.61173/swdd7p27

  • The Business Management Model and Marketing Strategy of Nintendo

    Yuxiang Tu
    4972
    DOI: https://doi.org/10.61173/1awxq350

  • Application of different Model Algorithm in the Prediction of Transfer Fee of Soccer Players

    Keying Chen, Letian Wu, Ziyang Xu , Zheye Liu
    5322
    DOI: https://doi.org/10.61173/d6jv0m98

  • Whether the ETS in China affects its regional Industrial GDP Increment

    Jiahao Mei
    5482
    DOI: https://doi.org/10.61173/nndz3573

  • Can short selling be effective in curbing financial risk?

    Yue Liu, Xinlu Liu
    5902
    DOI: https://doi.org/10.61173/mt9ves69

  • RMB digitisation，fintech private sector competitiveness

    Xinwei Qi
    6072
    DOI: https://doi.org/10.61173/34me0y27

  • A Discussion on the Sociological Perspective of the Views on Love and Marriage of the Highly Educated

    Yunuo Chen
    4592
    DOI: https://doi.org/10.61173/ybv39479

  • The Impact of Privacy Exposure on Consumer Choices in Digital Marketing: An Analysis Through Consumer Interviews

    Feiyang Xiang
    4822
    DOI: https://doi.org/10.61173/4kdkcp66

  • Whether Social Media Attention Inhibit Corporate Connected Transactions: Perspective from Baidu Tieba

    Guixun Zhang
    5192
    DOI: https://doi.org/10.61173/xp77kw25

  • Framing Effect: How the Presentation of Information Influences Consumers’ Decision Making

    Bilin Tang
    5392
    DOI: https://doi.org/10.61173/kb1t4h77

  • Evaluating Market Disparities: A Comparative Study of the NBA and WNBA Ecosystems

    Kaiwen Tao, Tangjun Wang, KaiShun (Jenkins) Chen
    5552
    DOI: https://doi.org/10.61173/gp91q048

  • Analyzing Social Media Engagement's Effect on Cosmetics Purchase Decisions: An Empirical Investigation Based on the Theory of Planned Behavior

    Zixuan Liu
    5802
    DOI: https://doi.org/10.61173/vczcxj40

  • Effectiveness of Influencer Marketing on Gen Z Consumers in China

    Yuxi Lin
    5972
    DOI: https://doi.org/10.61173/btde6f31

  • Exploring Digital Marketing Strategies--The Brand of ARCTERYX

    Kai Zhao
    4472
    DOI: https://doi.org/10.61173/ca84pg39

  • Investigation of Effective Investment Strategies in the Film and Television Industry: Comparative Analysis of Investment Strategies in the European and American Film Market and the Chinese Film Market

    Qili Xi
    4672
    DOI: https://doi.org/10.61173/24keph28

  • Success and dilemma: Tesla has a long way to go in China

    Wanjia Zhuge
    4942
    DOI: https://doi.org/10.61173/1x5aqr26

  • Assessing the Impact of Personalized Recommendation on TikTok on People’s Purchasing Behavior

    Tianyi Zeng, Zixin Gu, Le Xiong, Yiyue Jin
    5302
    DOI: https://doi.org/10.61173/xx61b408

  • Greening the Path to Success: Exploring ESG Performance and Voluntary Disclosure Practices

    Yalin Liu, Kexin Dong, Ziqi Xu, Yixi Liang
    5462
    DOI: https://doi.org/10.61173/1t6ekg88

  • Research on the influence of digital and intelligent technologies on user experience: a case study of Tesla, Inc.

    Zihan Geng
    5882
    DOI: https://doi.org/10.61173/c2byz652

  • Exploring the Influence of TikTok’s Global Expansion on the Evolution of Digital Supply Chains Worldwide

    Zihan Xiang
    6052
    DOI: https://doi.org/10.61173/q9cpa951

  • Analysis of Brand Co-Branding Marketing Strategy

    Xinyan Cai
    4552
    DOI: https://doi.org/10.61173/8anhv119

  • A Study of Tesla’s Non-market environment and Strategies in China’s New Energy Vehicles industry

    Houcheng Jia
    4792
    DOI: https://doi.org/10.61173/nr9snw45

  • Research on the Marketing Strategy of Fast-Moving Food E-commerce Live-Streaming

    Sihan Yin
    5022
    DOI: https://doi.org/10.61173/9438cv41

  • How can we make consumer choose consumption credit tool

    Songwei Li
    5372
    DOI: https://doi.org/10.61173/k10fh885

  • The marketing strategy of ZoneThree --- a clothing brand selling nonsexual and eco-friendly clothes

    Encheng Zhang
    5532
    DOI: https://doi.org/10.61173/q7c3m874

  • Behavioral Finance in the Context of Digital Finance

    Han Dou
    5782
    DOI: https://doi.org/10.61173/bh4sjn53

  • Factors Influencing Real Estate Prices: An Empirical Analysis Based on STATA Using Panel Data from China, Japan, and the U.S.

    Lixin Feng
    5952
    DOI: https://doi.org/10.61173/wej5vk49

  • Xiaomi’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement

    Yixuan Wang
    4452
    DOI: https://doi.org/10.61173/9s4kjz63

  • Exploring the Brand Strategy of CHAGEE

    Zijun Cheng, Zhicong Yao
    4652
    DOI: https://doi.org/10.61173/best8w78

  • Analyze of business environment of Amazon in India

    Shichao Sun
    4992
    DOI: https://doi.org/10.61173/mmjvrm09

  • Does economic growth really reduce domestic conflict? An empirical evidence from Latin America

    Yunhao Liang, Shangyu Gu, Hanchen Ye
    5282
    DOI: https://doi.org/10.61173/6jxgzt95

  • Purchasing intention of new energy vehicle consumers: A discrete choice analysis

    Yicheng Liu, Zhichun Zhang
    5442
    DOI: https://doi.org/10.61173/y2a36e66

  • Research on the Legal Empowerment Mechanism of the Pilot Policy of the Seventh Freedom of the Air in Hainan Free Trade Port: A Study Based on the Collaborative Regulation Path of Aviation Economy and Green Development

    Feng Wang
    5862
    DOI: https://doi.org/10.61173/kfcgv935

  • Research on Content Marketing Strategy of Guangzhou Online Used Clothing Stores - Based on the Analysis of Consumer Psychology and Behavior

    Zhihao Hu
    6032
    DOI: https://doi.org/10.61173/w42cqf82

  • Research on the operation Management Model and Marketing Strategies of Monopolistic Commercial Companies: A Case Study of LEGO

    Jessica Xu SHI
    4532
    DOI: https://doi.org/10.61173/ketfnx32

  • Business Models and Capital Financing Strategies in the Film and Animation Industries: Global Trends and Challenges

    Ziyu Zeng
    4732
    DOI: https://doi.org/10.61173/rjcsy911

  • Exploring the Elements of Shopping Platforms to Satisfy Consumer Needs: Based on the Enhanced Consumer Service Perspective

    Yaqi Zeng
    5002
    DOI: https://doi.org/10.61173/cjkpnp76

  • In the era of new media, how can video game companies improve product quality and user experience through AI to expand brand awareness

    Xinwen Liang, Xijia Wei
    5352
    DOI: https://doi.org/10.61173/2qky3424

  • China’s Dilemma Amid Economic Modernization: Retreats from Economic Modernization and Political Liberalization in the late 1990s?

    Tianqi (Frank) Yu
    5512
    DOI: https://doi.org/10.61173/8s3fd060

  • Research on the Path of Reducing Menu Costs to Minimize Exchange Rate Losses for Enterprises

    Xuanbai Lu
    5762
    DOI: https://doi.org/10.61173/s7p9q748

  • Analysis on the dilemma of ineffective data flow governance under the WTO framework and its solution: from the perspective of evolutionary interpretation

    Ling Dong
    5932
    DOI: https://doi.org/10.61173/5etezs35

  • Examining the Role of Social Currency in Word-of-mouth Marketing

    Siya Zhang
    4432
    DOI: https://doi.org/10.61173/vtbhe362

  • Exploration of Xiaomi’s Automotive Marketing Strategy

    Yiya Wang
    4632
    DOI: https://doi.org/10.61173/jzvv5035

  • A comprehensive analysis of Tesla’s development in China

    Yitian Hu
    4872
    DOI: https://doi.org/10.61173/35db4017

  • Investigating the factors affecting cooperating: a collaborative view of game theory

    Yifei Wang, Keyu Gu, Yuxi Hu
    5262
    DOI: https://doi.org/10.61173/rxqecx74

  • The 2008 Subprime Mortgage Crisis in the USA

    Ze Huang
    5422
    DOI: https://doi.org/10.61173/ngp4cc64

  • Analysis Report on the Used Car Market Pricing

    Haoyan Yang
    5832
    DOI: https://doi.org/10.61173/nkrnnz32

  • Apple Inc.'s employee incentive strategy analysis: dual drivers of material and spiritual motivation

    Haopeng Du
    6002
    DOI: https://doi.org/10.61173/98v48v66

  • Comparing the Contagious Factors between Lululemon and a Competing Athletic Apparel Brand

    Xiwen Zhang
    4502
    DOI: https://doi.org/10.61173/fy6h7x48

  • The Evolution of Modern Film Business Models: Case Study of Netflix

    Ziheng Ding
    4702
    DOI: https://doi.org/10.61173/2gxtbt19

  • The Impact of Sound Design in Film and Television Productions on Movies

    Shiyu Cheng
    4982
    DOI: https://doi.org/10.61173/6w003s43

  • The Impact of China’s Low-Carbon City Pilot Policy on the Green Technology Innovation of Pilot Cities

    Yichen Dai
    5332
    DOI: https://doi.org/10.61173/pn0k9z85

  • Navigating the Intersection of Data Brokers and GDPR: Economic Impacts and Limitations in the Information Trade Industry

    Tsz Lam Ke, Yannuo Cen
    5492
    DOI: https://doi.org/10.61173/4d9jh385

  • Applications and Effects of the Representativeness Heuristic in Economic Behavior and Daily Life

    Jiaxing Peng
    5912
    DOI: https://doi.org/10.61173/p5eyxw55

  • Price Anchoring Effect’s Implications on Marketing with the 6-STEPPS Framework.

    Ethan Jin
    4412
    DOI: https://doi.org/10.61173/hfk8qe29

  • The Influence of Tea Brand Image Building on Marketing

    Ziquan Su, Siyu Wu, Zexuan Wang
    4602
    DOI: https://doi.org/10.61173/tghpdc13

  • E-Commerce in China: The Amazon Experience and its Implications

    Jiaqi Li
    4852
    DOI: https://doi.org/10.61173/jdhk8245

  • The Impact of Social Media Marketing on Brand Development: Strategies, Challenges, and Opportunities

    Mingxuan He
    5252
    DOI: https://doi.org/10.61173/wgkgnf37

  • How to Improve Investment Portfolio of ESG Companies under Constrains

    Jinchen Pan, Yixuan Luo, Bin Li, Yanying Guo
    5402
    DOI: https://doi.org/10.61173/44vwff46

  • NVIDIA’s Comprehensive Market Analysis: Technologies and Competitors

    Yuchen Wang
    5562
    DOI: https://doi.org/10.61173/psc2hs46

  • Exploring Consumer Perceptions of the Pink Tax: A Study on Gender, Age, and Income

    Jiasheng Fang, Sijia Huang, Xinzhu Shao, Yuting Tang, Yurun Yang
    5812
    DOI: https://doi.org/10.61173/7gq0v151

  • The Influence of Private Label Grocery Brands on Middle-Class Consumers (30-45) in China’s Supermarket Industry.

    Gujunyi Wei
    5982
    DOI: https://doi.org/10.61173/vjzjhb36

  • Research on Offline Marketing Strategies in the Outdoor Apparel Market: A Case Study of the Chinese Mainland Market

    Xinhao Ma
    4482
    DOI: https://doi.org/10.61173/8jave367

  • Research on Key Factors of Brand Selection of Star Athletes: Take CHAGEE Brand as an Example

    Yiming Shi
    4682
    DOI: https://doi.org/10.61173/kccbx637

  • Apple Inc. and Its Electronic Devices: An Exploration of Their Impact on China’s Technology Market and Strategies for Adaptation

    Gan Lin
    4962
    DOI: https://doi.org/10.61173/parpj322

  • The buying of fast fashion product: Factors affecting consumer behavior

    Guangyue Guan, Zhuo Yue Luna Yao, Lina Chao
    5312
    DOI: https://doi.org/10.61173/27b56550

  • A comparative study on oil price volatility and social instability: Evidence from 1970-2014

    Lufan Chen, Zhibin Li, Qiheng Wang, Yixi Wang
    5472
    DOI: https://doi.org/10.61173/z2qd7z74

  • Analysis of Influential Factors of Tourism Economic Development in Hunan Province Based on Econometric Modeling

    Bing Xiao
    5892
    DOI: https://doi.org/10.61173/4e0hft60

  • The Impact of Shorting Mechanism on Cash Holding Levels and Asset Utilization of Firms: A Case Study of Luckin Coffee's Shorting Incident

    Zicong Chen
    6062
    DOI: https://doi.org/10.61173/13mkfn41

  • Relationship between Internet Advertising Methods and Their Effectiveness in the Skincare Industry

    Tongyu Zhang
    4562
    DOI: https://doi.org/10.61173/9pxpjk47

  • Research on Analysis of the Impact of Advertising Strategies on the Fast Food Market and Optimization Strategies

    Ruoyu Yuan
    4802
    DOI: https://doi.org/10.61173/kkppz144

  • The Impact of Social Media on Taobao’s Marketing Strategy

    Jiale Wu
    5072
    DOI: https://doi.org/10.61173/711ghn60

  • The Impacts of Economic Transition on Income Inequality of China

    Suet Ming Jessica, Yingying Li, Yunhan Qiao, Yilin Shan
    5382
    DOI: https://doi.org/10.61173/hvahqb12

  • A study of modular sustainable clothing marketing strategies

    Zhiyu Wang
    5542
    DOI: https://doi.org/10.61173/9rrafr18

  • Shareholder Value and Capital Allocation Strategy - An Exploration of Tencent's Dividend Policy

    Kaiwen Shi
    5792
    DOI: https://doi.org/10.61173/pgtfah39

  • Visual Marketing Strategies in E-commerce and Their Effects on Consumer Behaviors: Evidence from Flower Knows Cosmetics

    Yating Lin
    5962
    DOI: https://doi.org/10.61173/dbkvgw54

  • The Rise of Blind Boxes: Cultural, Marketing, and Consumer Trends Behind Bubble Mart’s Global Success

    Siyao Wu
    4462
    DOI: https://doi.org/10.61173/rj23pk87

  • Research on Crocs Brand Marketing Strategy

    Weining Xu
    4662
    DOI: https://doi.org/10.61173/pcmpj458

  • Research on the Effects of Various Factors in 7Ps Marketing Theory on Short Video Marketing——Taking the Dissemination of Qianjiang Lobster Short Videos as an Example

    Zhenyu Tian
    4932
    DOI: https://doi.org/10.61173/f91wrj73

  • Unraveling the Economic Dynamics of the 2008 Financial Crisis: The Effects of GDP Growth, Interest Rates, and Unemployment on Default Rates

    Lulu Yan, Nanxin Zhang
    5292
    DOI: https://doi.org/10.61173/5c7yf198

  • The Impact of Accruals on Investor’s Financing Decision

    Ditong Liu, Runzi Chen, Xiaoxiao Wang, Dingqing Tan
    5452
    DOI: https://doi.org/10.61173/pqa7a105