The Evolution of Modern Film Business Models: Case Study of Netflix

Abstract

With the rapid development of digital technology and changes in the market environment, the business model of the global film industry is undergoing a profound transformation. The rise of streaming media platforms has broken the monopoly of traditional cinemas and redefined the way films are distributed and consumed. International distribution and cross-border marketing have accelerated the globalization of the film industry and made the cultural dissemination of films more widespread. At the same time, cross-industry cooperation and brand licensing have become an important means of profitability for the film industry, promoting diversified sources of income. Through typical case studies of streaming platforms, international distribution strategies and cross-industry marketing, research has shown that flexible use of data and cross-border collaboration is key to the future success of the film industry. This study reveals the innovative paths of the film industry in the face of technological advancement and market globalization. It explores how film companies can respond to the current challenges and opportunities through flexible business models.