Customers Perceive AI Influencers Provide a Better User Experience Compared to Human Influencers on Reliability and Trustworthy

Abstract

The paper will focus on the customer’s perception of AI Influencers and whether they provide A Better User Experience Compared to Human Influencers on Reliability and Trustworthy. The paper aims to investigate the role of AI influencers in creating the perception of trustworthiness and reliability to consumers, as compared to human influencers, in terms of digital marketing strategies. The two objectives of the study are to examine the consumer’s perception of the trustworthiness and reliability of AI influencers and examine the consumer’s perception of the trustworthiness and reliability of Human influencers. The study will focus on the Millennials and Generation Z as the participants in the research. The decision to prioritize Generation Z and Millennials in the present research is based on their unique traits as digital natives alongside their increasing impact in the client marketplace. AI influencers use modern algorithms and machine learning methods to evaluate data on consumer habits and tastes in order to create information that is specific to their customer’s perceptions. Customers’ purchase decisions for an endorsed brand are due to real-life experiences that resonate with their needs. The study will be appropriate for business and company owners to employ AI or human influencers in their brands as their digital marketing technique.