How can we make consumer choose consumption credit tool

Abstract

This paper focus on how to encourage people to consume more and save less by choosing to use more consumption credit tool. In this paper I mainly test the prevailing strategy use by those super-sized company, which is simplifying the bill, giving consumer a discount and the mixed strategy with this both two strategies. Why I chose these two treatments is based on the information I collected from the comments of people about the current credit tools in the social media. I take the form of online questionnaire with the data from the Questionstar, and I use logistic to deal with it to measure which treatment works.