The marketing strategy of ZoneThree --- a clothing brand selling nonsexual and eco-friendly clothes
DOI:
https://doi.org/10.61173/q7c3m874Keywords:
--- eco-friendly, nonsexual, affordable, con-joint analysis, positioning segmentationAbstract
This paper mainly discusses the marketing strategy of the brand designed by myself that sells eco-friendly and nonsexual clothes, in which I use three methodologies: segmentation, positioning, and conjoint analysis. As far as I am concerned, this paper can become a reference for those who also want to start up a nonsexual and eco-friendly clothing brand, providing them with some insights about how to design the marketing strategy for the brand. Also, this paper and the brand can help to spread the concept of environmental protection and convince more people that there are genders besides male and female.
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