Combating High Salt Consumption with Personalized Nutrition in China: FreshFun’s Tech-Driven Approach to Healthier Eating

Abstract

With adults in China consuming more than double the daily recommended amount of salt, high salt intake is a serious health concern that increases the risk of heart disease, stroke, and hypertension. Extended work hours exacerbate this issue since over 63% of employees between 25 and 35 regularly turn to convenience foods high in sodium. In response, FreshFun offers a full solution via a subscription-based service that includes pre-made meal kits and fresh ingredients, educational videos, and easy-to-use software for counting calories and customizing meals. White-collar workers have time constraints. FreshFun offers convenience and encourages better eating habits.FreshFun’s business model leverages subscription fees, premium app features, and sales of specialty items, differentiating itself through personalized, AI-driven meal planning and integration of diet and fitness. The app offers weekly specials to maintain user engagement and is supported by a marketing strategy involving influencer collaborations on platforms like Bilibili to promote healthy lifestyles. The company seeks $2 million in seed funding to scale its operations, enhance its app’s features, and grow its user base, allocating resources toward marketing, technology development, and logistics expansion.