Vol. 2 No. 6 (2024): Volume 2, Issue 6

Published: 2024-12-31

Articles

  • Combating High Salt Consumption with Personalized Nutrition in China: FreshFun’s Tech-Driven Approach to Healthier Eating

    Xinyue Wang
    3472
    DOI: https://doi.org/10.61173/jkgg8w97

  • Chanel’s Brand Interaction and Consumer Behavior in the Digital Age

    Yingqi Wang
    3632
    DOI: https://doi.org/10.61173/erv7wa72

  • Research on Market Demand Analysis and Marketing Strategy Optimization of Luckin Coffee

    Junxi Zhao
    3792
    DOI: https://doi.org/10.61173/h3gzby80

  • Study on the Relationship Between International Trade and Economic Growth

    Haomin Chen, Jiayi Liu
    3952
    DOI: https://doi.org/10.61173/zxrng097

  • Explore Abilities of Chinese film international transportation Format Through the Wandering Earth Global market Analysis

    Nai Man Wong
    4112
    DOI: https://doi.org/10.61173/sespd220

  • Analyzing A24’s Successful Promotion of Moonlight Based on Precision Marketing Strategies

    Yuheng Yang
    4272
    DOI: https://doi.org/10.61173/expkea82

  • Study on the Impact of ESG Ratings on Bond Issuance Credit Spreads in China

    Leyi Huang
    4582
    DOI: https://doi.org/10.61173/6x6mp307

  • Research on Multi-Channel Marketing and Profitability of Commercial Companies—Taking Pop Mart and Disney as Examples

    Haixin Zhang
    3542
    DOI: https://doi.org/10.61173/ba2mge27

  • Research on Problem Analysis and Optimization Strategy of Social Media Targeted Marketing in the Skin Care Industry

    Airui Teng
    3702
    DOI: https://doi.org/10.61173/kr3e3s27

  • Marketing Analysis of Advertising and Promotion Strategies in the Sports Industry - Taking Nike as an Example

    Jianing Li, Xuande Yu
    3862
    DOI: https://doi.org/10.61173/dhhwy550

  • The Impact of E-commerce Brand Strategy on the Trendy Consumer Behavior of Generation Z in China: A Case Study of Dewu App

    Zichen Lin, Yuhan Zhang
    4022
    DOI: https://doi.org/10.61173/b4g5at78

  • The Impact of Integrated Digital Marketing on Brand Growth: Nike

    Shixun Su, Bo Wang
    4182
    DOI: https://doi.org/10.61173/3j4b6v91

  • A Study on Balenciaga’s Social Media Marketing Strategy

    Jiayi Yin
    4342
    DOI: https://doi.org/10.61173/sjpavv20

  • Analysis of Factors Influencing the Competitiveness of American Semiconductor Companies: A Case Study of AMD

    Chang Yuan
    4892
    DOI: https://doi.org/10.61173/0g2c6211

  • Brand Marketing Strategy Analysis of NIO in the New Media Era

    Xiran Jiang, Yazhuo Wang
    3612
    DOI: https://doi.org/10.61173/r2yy9z83

  • Offline Marketing Model of Intelligent Ecosystem: Research on Xiaomi

    Xinyi Liang, Yubo Xiao
    3772
    DOI: https://doi.org/10.61173/yae3ba58

  • Research on the Development Trends and Strategies of China’s Tourism Industry under the Background of RMB Exchange Rate Fluctuations

    Zixuan Guo, Jiashi Li
    3932
    DOI: https://doi.org/10.61173/6zyvsr73

  • Marketing Case Analysis of Perfect Diary Based on 4P Model

    Weiya Wang
    4092
    DOI: https://doi.org/10.61173/aha7d920

  • The Avengers’ Marketing Strategy: A Case Study of Innovative Film Promotion in a Globalized and Digitalized Market

    Jiarui Li
    4252
    DOI: https://doi.org/10.61173/dt2fhh68

  • The Potential for BYD’s electric vehicle to build its supply chain in the United States

    Yaohui Huang
    4522
    DOI: https://doi.org/10.61173/2gvnzy50

  • Strategies for Fuyao’s market problems and nonmarket problems

    Xinyue Shan
    3522
    DOI: https://doi.org/10.61173/hvk42y04

  • The Impact of Pop Mart’s Hot Secondary Market on the Consumption Behavior of Mainstream Consumers and Brand Image

    Weiqi Chen, Duhao Zhang, Zichen Zhu
    3682
    DOI: https://doi.org/10.61173/t94b1p13

  • The Integration of Social Marketing Principles in Brand Promotion

    Sihan Feng
    3842
    DOI: https://doi.org/10.61173/gdcsr656

  • Leveraging Consumer Psychology and Behavior to Enhance Brand Reputation

    Juncheng Lu
    4002
    DOI: https://doi.org/10.61173/qa6qt172

  • The Role of AI and Robotic Technology in Film Marketing: Opportunities, Challenges, and Future Directions

    Jialun Li
    4162
    DOI: https://doi.org/10.61173/zvpge445

  • Research on Factors Affecting Export Trade Between China and Countries Along”the Belt and Road Initiative”-taking Electromechanical Products as an Example

    Kai Chen, Menghao Chu, Peng Deng
    4322
    DOI: https://doi.org/10.61173/dy1sgc82

  • How Does Rapid Evolution in AI Industry Affect Competitive Strategy

    Yuxuan Lin, Haonan Wang
    4812
    DOI: https://doi.org/10.61173/z1vx2k75

  • The Impact of Marketing Strategy on Luxury Image and Consumer Loyalty: An Example of Hermes’ Marketing Activities in China from 2023 to 2024

    Xiwen Zhang
    3592
    DOI: https://doi.org/10.61173/rrj1wr91

  • The Impact of Large Language Models on Financial Shared Service Centers

    Sitong Liu
    3752
    DOI: https://doi.org/10.61173/0fcprs62

  • Analysis of SpaceX Starlink Non-Market Issues in Africa

    Chenxi Xu
    3912
    DOI: https://doi.org/10.61173/m4mjm852

  • Short selling mechanism and financial fraud——Analysis based on the perspective of earnings management

    Jinsong He
    4072
    DOI: https://doi.org/10.61173/49a5nr27

  • Abercrombie & Fitch’s Social Media Transformation: From Exclusivity to Inclusivity

    Fangyuan Zhang
    4232
    DOI: https://doi.org/10.61173/wpvrmn16

  • Research on the Problems and Optimization of Marketing Strategies of Chinese Hot Pot Restaurants

    Yanqi Lu, Yihao Zhao
    4392
    DOI: https://doi.org/10.61173/c4r2np55

  • Research on the Impact of Digital Economy on Industrial Structure

    Jiyuan Zhang
    3502
    DOI: https://doi.org/10.61173/xg3zg669

  • Analysis of the Impact of Chinese Makeup Creation on the Cosmetics Purchase Behavior of Generation Z Consumers: A Case Study of Maogeping Brand

    Jiarong Xie
    3662
    DOI: https://doi.org/10.61173/2z25sq67

  • Marketing Mode Innovation in Baking Industry in the Internet Era--Taking Holiland as an Example

    Xizhuo Chen
    3822
    DOI: https://doi.org/10.61173/49236w86

  • Analysis of China’s Real Estate Enterprises’ Financing Coordination Mechanism

    Longchao Hong
    3982
    DOI: https://doi.org/10.61173/yk5bpe53

  • Cross-Cultural Negotiation Language Practices: A Comparative Analysis of Implicit and Explicit Communication – A Case Study of Sino-American Negotiations

    Haijing Liu
    4142
    DOI: https://doi.org/10.61173/vpqavb62

  • International Economic Cooperation Organization in Globalization and Anti-globalization: Roles and Challenges

    Yihang Yu
    4302
    DOI: https://doi.org/10.61173/nynmna91

  • The influence of sustainable promotion strategies on online shopping consumer decision-making from the perspective of behavioral economics

    Shuhan Li
    4772
    DOI: https://doi.org/10.61173/ghb4a523

  • Research on Digital Marketing Management Issues and Optimization Strategies Based on European Enterprises

    Zhehan Zhang
    3572
    DOI: https://doi.org/10.61173/rr87zn46

  • The Effect of Population Aging on Foreign Direct Investment

    Jubo Wang
    3732
    DOI: https://doi.org/10.61173/cf9hw861

  • Marketing Strategy Analysis of Starbucks in China’s Market

    Haocheng Li
    3892
    DOI: https://doi.org/10.61173/sdddz581

  • Achieve a Rapid Breakthrough for Emerging Chinese Local Brands—Take Adopt a Cow for Example

    Minjian Xiao
    4052
    DOI: https://doi.org/10.61173/m07yva98

  • Analysis of Issues in the Development of Chinese Beauty Products and Research on Optimization of Marketing Strategies --Take Dr. Wen as an Example

    Yuanqin Xie
    4212
    DOI: https://doi.org/10.61173/j85tyq58

  • Building a Lead Luxury Brand through Unique Marketing Position and Marketing Strategies: A Case Analysis of Louis Vuitton

    Xiaoxiao Xiong, Kawai Yuen
    4372
    DOI: https://doi.org/10.61173/pxtyed10

  • How Do Interest Rates and Exchange Rates Interact

    Yueqi Wang
    3482
    DOI: https://doi.org/10.61173/fnevy781

  • Social Media Attention and Corporate Earnings Management: Perspective from Baidu Post Bar

    Churan Bian, Siwen Lu
    3642
    DOI: https://doi.org/10.61173/xy13zx20

  • Beauty Brand’s Marketing Strategy Routine in the Competitive Environment of the Cosmetics Industry

    Yiyi Liu
    3802
    DOI: https://doi.org/10.61173/j34d5498

  • Analysis of the Interconnectedness of Interest Rate Markets under the Background of Globalization: A Case Study of the Short-Term Treasury Bond Markets of China and the United States

    Ziming Gao, Yubo Wang
    3962
    DOI: https://doi.org/10.61173/y0gnvw11

  • Study on the Willingness to Consume and Marketing Strategies of Online Game Consumers

    Shize Lin
    4122
    DOI: https://doi.org/10.61173/qt60ng65

  • A Study on Feminist Perspectives and Gender Role Inverted in Film and Television Works: A Case Study of Anatomy of a Fall

    Yingyi Cui
    4282
    DOI: https://doi.org/10.61173/mcwsms28

  • Optimization of the Internet marketing strategy in the middle and high-end hotel industry in Yunnan province in the post-epidemic era

    Xinrui Tian
    4752
    DOI: https://doi.org/10.61173/z1phb748

  • Research on the Impact of Digital Currency on Anti-Money Laundering and Countermeasures

    Fangning Liu, Liru Wang, Zhaopeng Wen
    3552
    DOI: https://doi.org/10.61173/em8ndf21

  • Luckin Coffee Linkage “star” Carried Out Brand Marketing Strategy Research between 2021 to 2024

    Bo Hou
    3712
    DOI: https://doi.org/10.61173/e6w53682

  • The Differences in Brand Preferences between Millennials and Generation Z and the Adjustments in Marketing Strategies

    Yifan Yang
    3872
    DOI: https://doi.org/10.61173/zw3rzr87

  • Strategy Analysis Based on Word-of-Mouth Marketing to Address Consumer Perception in the Rebranding of the Barbie Movie

    Jingru Zhao
    4032
    DOI: https://doi.org/10.61173/fy0s9n06

  • Analysis of the Relationship between Brand Linkage and Consumers

    Yi Song, Wenjing Zhou
    4192
    DOI: https://doi.org/10.61173/mkwq2768

  • The Role of Music in Enhancing Emotional Impact and Storytelling in Films: A Case Study of Coco and Jaws

    Xinyu Zhang
    4352
    DOI: https://doi.org/10.61173/08jn4d11

  • Effects of some of the macroeconomics factors on the stock price of Hengrui Pharmaceutical Company

    Haolan Cheng
    4952
    DOI: https://doi.org/10.61173/fm931c84

  • Study on the Promoting Effect of Digital Transformation on Consumer Behavior

    Wenjie Liao
    3462
    DOI: https://doi.org/10.61173/5p4vm347

  • Research on the impact of mBridge on the existing cross-border trading system

    Jiaxin Xu
    3622
    DOI: https://doi.org/10.61173/kf3nev30

  • Research on the impact of Internet consumer credit on the consumption behavior of college students – to Take Ant Credit Pay as an example

    Jiayu Lin
    3782
    DOI: https://doi.org/10.61173/gac8zt95

  • The development competitiveness of aviation industry

    Yichen Xiong
    3942
    DOI: https://doi.org/10.61173/96byzt96

  • Fast Fashion Clothing Brand Marketing Strategy: Take a Fast Fashion Clothing Brand Called Uniqlo as an Example

    Xinyi Cheng, Shuonan Li
    4102
    DOI: https://doi.org/10.61173/rdc0kt15

  • A Study on Integrated Marketing Strategies of Film and E-commerce Platforms from an O2O Perspective

    Xinhe Zhang
    4262
    DOI: https://doi.org/10.61173/yyvknc43

  • Internationalization Trends, Investment Strategies, and Risk Management for Financial Products in the Financial Market

    Ziheng Bi
    4572
    DOI: https://doi.org/10.61173/mz8f6w09

  • The Role of Building Triggers in Enhancing Corporate Brand Associations

    Luyu LI
    3532
    DOI: https://doi.org/10.61173/w78wa120

  • Research on Movie Trailers’ Effectiveness in Attracting Audiences and Enhancing Marketing Strategies

    Yilong Yan
    3692
    DOI: https://doi.org/10.61173/4wb95q48

  • Exploring the Long-Term Impact of Coca-Cola’s Polar Bear Advertisements and the Evolution of Consumer Emotional Resonance

    Jiyun Xu
    3852
    DOI: https://doi.org/10.61173/txmjg046

  • The Correlation between Returns and Volatility in China’s Low Altitude Economy Stock Market

    Deer Li
    4012
    DOI: https://doi.org/10.61173/pyaw2g13

  • The Impact of IFRS S1 on Corporate ESG Disclosure: A Comparative Analysis of SMIC and MTR Corporation

    Zhehan Li
    4172
    DOI: https://doi.org/10.61173/5a4tgb09

  • The Impact of Online Platform Financing on the Long-Term Success and Sustainability of Startups: Case Study of Oculus Rift and Jawbone

    Yeqing Hao
    4332
    DOI: https://doi.org/10.61173/k5pvd829

  • Tencent’s Corporate Information and Investment Prospects

    Han Su
    4842
    DOI: https://doi.org/10.61173/e9wm1r64

  • Research on Consumer Behavior Analysis and Marketing Strategy of the Fast Food Industry Based on Teenagers

    Cairong Zeng
    3602
    DOI: https://doi.org/10.61173/knzgzv30

  • A study of the Impact of AI and New Media on Trade Development in the Retail Sector and Coping Strategies

    Yixin Chen
    3762
    DOI: https://doi.org/10.61173/0cp33t24

  • Research on the business operation and profit model of large global film and television companies: A case study of Home Box Office (HBO) and Netflix

    Yutong Su
    3922
    DOI: https://doi.org/10.61173/da84hn25

  • A study on the application of digital footprints in credit scoring

    Jiawei Wang
    4082
    DOI: https://doi.org/10.61173/mrnrjn91

  • Blockchain Empowers Risk Mitigation and Management in Digital Trade Processes

    Xiaochun Gao
    4242
    DOI: https://doi.org/10.61173/6sz7g143

  • Value Components and Accounting of Ecological Products: Model Comparison and Literature Review

    Lulu Liu
    4402
    DOI: https://doi.org/10.61173/74yv0q58

  • Digital Economy and Industrial Transformation: The Implications of AI in Manufacturing and Services

    Hao Zhang
    3512
    DOI: https://doi.org/10.61173/0p5nvq20

  • The Impact of JELLYCAT’s Emotional Positioning on Consumer Behavior in Chinese Youth Market

    Siyu Ren
    3672
    DOI: https://doi.org/10.61173/5e9jf080

  • Marketing Case Study of McDonald’s Strategy for the Chinese Fast-food Industry

    Weiya Wang
    3832
    DOI: https://doi.org/10.61173/y92mee60

  • Impact of geopolitical conflicts on countries

    Yijian Zeng
    3992
    DOI: https://doi.org/10.61173/dw08rw62

  • The Impact of Remote Work on Communication Efficiency and Productivity in Multinational Corporations

    Qinshan Fan, Yuewei Li, Zhenxiang Xu, Yushuhan Wang
    4152
    DOI: https://doi.org/10.61173/wwn1w956

  • Study on the Current Popularization Situation of China’s Theatre Industry and Means to Improve the Future Promotion Mode: A Case Study Based on the Means of Theatre Promotion in Western Countries

    Zhiyu Liu
    4312
    DOI: https://doi.org/10.61173/yqz4s042

  • Research on the Relationship between Short-selling Mechanism and Hollowing-out by Major Shareholders

    Jiayi Zhang
    4782
    DOI: https://doi.org/10.61173/a48w4836

  • Research on the Internet Food Delivery Industry: Current Situation and Development Strategies Based on China

    Xinyan Chen
    3582
    DOI: https://doi.org/10.61173/fh579j40

  • How Digital Transformation Affects Manufacturing Innovation in the Yangtze River Economic Belt

    Shihuan Cheng
    3742
    DOI: https://doi.org/10.61173/thwn4q30

  • Research on the Strategy and Practical Path of Promoting Low Carbon Development through Green Finance

    Xiyu Xu
    3902
    DOI: https://doi.org/10.61173/4r8q5g39

  • The Influence of Celebrity Effect on Beauty Product Sales and Marketing Strategies

    Ying Ji
    4062
    DOI: https://doi.org/10.61173/024pnz37

  • Digital Personality and Social Interaction: Exploring the Effect of Weibo AI Character Accounts in Communication and Marketing Activities

    Tianru Yang
    4222
    DOI: https://doi.org/10.61173/vahr1g70

  • Research on multiple profit means of film business and its industrial derivatives: A case study of Universal Pictures

    Yilin Chang
    4382
    DOI: https://doi.org/10.61173/154v4p62

  • Does the Eutrophication Control Improve People’s Utility: Evidence from the Second-Hand Housing Market and the Taihu Lake Sludge Removal Project

    Junyi Wang
    3492
    DOI: https://doi.org/10.61173/4jbm2j10

  • The Influence of Innovative Live Streaming Carrying Mode on Consumers Consumption Willingness-Taking The East Buy as an Example

    Qiuting Sang
    3652
    DOI: https://doi.org/10.61173/hqnphv08

  • Research on the Marketing Strategies of Starbucks in the Chinese Market

    Qiqing Zhang
    3812
    DOI: https://doi.org/10.61173/k5628t52

  • Impact of Cross-border Investment on the Economies of Developing Countries

    Zeyuan Chen, Caiqiao Deng, Yuanhe Liu, Ruke Zhang
    3972
    DOI: https://doi.org/10.61173/kn0r0n54

  • Research on Marketing Strategies for Refabricated Cuisine in the Chinese Market

    Taoyu Ren
    4132
    DOI: https://doi.org/10.61173/p6de3v30

  • The New Sneaker Era: Changes and Improvements in Sneaker Marketing through Digital Platforms

    Jian Zeng
    4292
    DOI: https://doi.org/10.61173/8gf2qy83

  • Who is better suited to the current luxury market: A Comparative Analysis of Gucci and Louis Vuitton

    Yule Yang
    4762
    DOI: https://doi.org/10.61173/vq65p352

  • The Impact of the Issuance of CBDC on Monetary Policy——From the Perspective of Narrow Monetary Multiplier

    Fanzhou Wu
    3562
    DOI: https://doi.org/10.61173/nxk8sj82

  • The Evolution of Influencer Marketing: The Role of Authenticity and Strategic Planning in Building Brand Relationships Online

    Yuxuan Feng
    3722
    DOI: https://doi.org/10.61173/mv3hg260

  • The Analysis of China and United States International Relations through Case Study

    Victor Lu
    3882
    DOI: https://doi.org/10.61173/hrcq0279

  • Analysis of the non-market treatment faced by CATL and its coping strategies

    Yang Lai
    4042
    DOI: https://doi.org/10.61173/ayz0bb09

  • Research on Marketing Problems and Strategy Optimization of Chinese Tourism Industry

    Ziyue Cai
    4202
    DOI: https://doi.org/10.61173/z40zsg17

  • Analysis of Pinduoduo’s Successful Market Positioning and Marketing Strategy

    Yawen Lu
    4362
    DOI: https://doi.org/10.61173/pzmy6j15

  • Competitive Advantages in Fast Fashion: How Shein’s Integrated Marketing Strategies Distinguish It from Competitors.

    Xintong Wu
    4612
    DOI: https://doi.org/10.61173/5hdtma85