Strategies for Fuyao’s market problems and nonmarket problems

Abstract

The glass market in the U.S. has evolved from hand-made production in colonial times to modern machine manufacturing, significantly influenced by World War II and post-war economic growth, especially in the construction and automotive sectors. This article uses case analysis to explore the current U.S. glass market, focusing on Fuyao’s operations. It highlights Fuyao’s substantial market share and competitiveness while identifying challenges related to geographical, cultural, and market competition differences. The study further examines deep-seated economic, political, and cultural reasons behind these challenges and proposes strategies to enhance Fuyao’s business approach and overall competitiveness in the U.S. market. In this regard, the conclusion of this article is that Fuyao should enhance employee welfare, establish risk defense mechanisms, actively cooperate with government investigations, and pay attention to environmental protection during production. The results of this paper not only have theoretical research value, but also can provide experience reference for the future development of Fuyao Glass in reality.