Research on the Internet Food Delivery Industry: Current Situation and Development Strategies Based on China

Abstract

The rapid growth of the Chinese e-commerce market, driven by the widespread adoption of mobile phones and online payment services like WeChat Pay and Alipay, has significantly contributed to the expansion of the food delivery industry. According to CNNIC, by June 2024, nearly 1.1 billion Chinese citizens were Internet users, with mobile phone penetration reaching 80%. This shift, combined with the convenience of online payment systems, has transformed the catering industry. The COVID-19 pandemic further accelerated the development of food delivery services, showcasing their advantages over traditional dining options, such as contactless delivery and business continuity during quarantines. As China’s fast-paced society increasingly prioritizes convenience and efficiency, the food delivery sector has become a key driver of the catering industry and holds profound social and economic implications. While existing studies have primarily focused on the background, current status, and impact of this industry, fewer have explored its future trends. This paper analyzes the present landscape, addresses challenges, and offers strategic solutions for the sustainable growth of the Chinese food delivery industry.