Research on Consumer Behavior Analysis and Marketing Strategy of the Fast Food Industry Based on Teenagers

Abstract

This study examines young people’s fast food purchasing behaviors and motivations. It discusses what types of advertisements appeal to them and how they eat. The survey demonstrates how important young people are to fast food chains and their eating habits. It also discusses strategies fast food chains can use to attract younger customers, such as leveraging social media and word-of-mouth recommendations. The study concludes that advertisements and the ease of obtaining fast food have a significant impact on young people’s lack of knowledge about healthy eating. It recommends that fast food restaurants provide education on healthy eating, promote healthy eating on social media, and make it simpler to make healthy meal selections. The study says that to make the fast food industry grow and help people be healthier, they need to think about how young people live and what they like. This research helps fast food places know how to talk to young people better and get them to eat healthier.