Study on the Current Popularization Situation of China’s Theatre Industry and Means to Improve the Future Promotion Mode: A Case Study Based on the Means of Theatre Promotion in Western Countries

Abstract

Theater performance is a long-standing and diverse art form, which usually includes musicals, dance dramas, plays, physical dramas and so on. In recent years, with the creation of more mature scripts, the excellent performance of actors, the introduction of foreign drama tours to China and the emotional resonance between the audience and the stage content, more and more people choose to learn about the culture of drama and enter the theater. However, compared with the popularity of foreign theater to the public, the popularity of domestic theater is still relatively low at this stage. One of the reasons for this situation is that theater companies do not promote their productions enough, thus failing to reach a wider range of people. By analyzing and comparing the marketing methods of Chinese and Western theatre production companies, this study finds that Chinese theatre companies should focus on international exchange performances, theatre branding and positioning, as well as finding more diverse and comprehensive marketing and promotion methods to reach a wider audience than the current level of marketing.