Analysis of the Digital Transformation Path of Chinese E-commerce Companies
DOI:
https://doi.org/10.61173/qfpxw170Keywords:
Digital transformation, e-commerce, big data, artificial intelligence, cloud computingAbstract
Digital technology has revolutionized China’s e-commerce sector, changing company operations and client relationships. This article analyzes the impact of digital transformation on online purchasing patterns. This article concentrated on the important of cloud computing, AI, and big data have become essential to online retail tactics. Digitalization is fueling economic development and innovation in China as its digital economy grows and impacts GDP. Digital technologies enable e-commerce and other industrial sectors to interact easily, improving operational efficiency and market reach. Moving from isolated firm models to connected platforms is a sign of a more responsive and integrated economy. This integration fosters a value model of co-creation in which stakeholders (including companies) collaborate to develop product and service offerings, improving customer experience and operational productivity. The route to digital maturity is not without challenges. E-commerce companies struggle with inefficient logistics, costly digital transformation, and a dearth of competent digital workers, as this study shows. Companies must make dramatic organizational and technological adjustments to overcome these constraints and maximize digital technologies. The analysis concludes that China’s e-commerce market will depend on enterprises’ digital adoption. E-commerce enterprises must embrace ongoing learning and development and remove digital integration barriers to compete in today’s dynamic online industry. The study illuminates digital transformation and how it will impact e-commerce.
References
opment of E-commerce. Nature, 2008, 455(7209): 30. The combination of e-commerce with AI, big data, and [2] Lamberton C, Stephen A T. A thematic exploration of digital, cloud computing has transformed transactional models social media, and mobile marketing: Research evolution from into interactive platforms that create great value. This 2000 to 2015 and an agenda for future inquiry. Journal of
change allows supply chain actors to connect more mean- Marketing, 2016, 80(6): 146-172. ingfully and productively, encouraging a co-creation par- [3] Kannan P K. Digital marketing: A framework, review and adigm in which corporations, consumers, and other inter- research agenda. International Journal of Research in Marketing,
ested parties work more closely together. This cooperation 2017, 34(1): 22-45. makes e-commerce platforms work more smoothly and [4] Vial G. Understanding digital transformation: A review and a
enables customer-tailored products and services. research agenda. Managing Digital Transformation, 2021, 13-66. This paper demonstrates that this digital shift has consid- [5] Drechsler K, Gregory R, Wagner H T, et al. At the crossroads erable challenges. Many e-commerce enterprises are suf- between digital innovation and digital transformation. fering from the digital transformation, which is worrying. Communications of the Association for Information Systems,
Digital technology’s promised efficiency and market reach 2020, 47(1): 23. in logistics and the wider operational framework are hin- [6] Fitzgerald M, Kruschwitz N, Bonnet D, et al. Embracing dered by insufficient digital infrastructure, high starting digital technology: A new strategic imperative. MIT Sloan
costs, and a lack of digital skills. In light of these issues, Management Review, 2014, 55(2): 1. firms should embrace new tech and modify their organiza- [7] Besson P, Rowe F. Strategizing information systems-enabled tional structure and business processes to maximize it. organizational transformation: A transdisciplinary review and Further, the discussion of cloud computing and AI in new directions. The Journal of Strategic Information Systems,
respect to resource aggregation and precision marketing 2012, 21(2): 103-124. highlights how these technologies might alter enterprises. [8] Demirkan H, Spohrer J C, Welser J J. Digital innovation and
By managing huge amounts of data using cloud comput- strategic transformation. It Professional, 2016, 18(6): 14-18.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 by the authors.
This work is licensed under a Creative Commons Attribution 4.0 International License.
