Vol. 2 No. 5 (2024): Volume 2, Issue 5

Published: 2024-10-29

Articles

  • Research on the Consumption Behavior of Gen Z within the Context of the Internet Celebrity Economy

    Siyi Li, Haotian Yang, Jiayi Yang, Zongyuan Zhou
    2312
    DOI: https://doi.org/10.61173/0e3ts962

  • Sports Merchandise Marketing Analysis of Sports Brand Marketing Strategies Taking Nike as an Example

    Fangyuan Zheng
    2472
    DOI: https://doi.org/10.61173/g317dp74

  • The Impact of Cross-Cultural Management on International Business Performance – A Case Study of Alibaba and Amazon

    Pengli Zuo
    2632
    DOI: https://doi.org/10.61173/2b7w9g80

  • Supply Chain Challenges and Counter Measures in the Recovery of Luxury Market

    Yao Dou
    2802
    DOI: https://doi.org/10.61173/8zhbbe51

  • Research and Development on an Internet Q and A Platform for Corporate Innovation and Management

    Jintang Zhang, Hongyi Zhang
    2962
    DOI: https://doi.org/10.61173/2m88g454

  • The positive impact of corporate mergers on consumer welfare: from the perspective of corporate R and D investment

    Muzi Li
    3122
    DOI: https://doi.org/10.61173/dtrkn178

  • Analysis of changes in HSBC’s income statement between 2022-2023

    Tongke Yu
    3282
    DOI: https://doi.org/10.61173/myqnye28

  • Does the level of corporate finance affect corporate technological innovation?

    Zi Mu
    3452
    DOI: https://doi.org/10.61173/btftfq23

  • Entrepreneurship and Social Responsibility Research: A Double-edged Sword of Economic Welfare and Social Challenges

    Guixin Ma
    2382
    DOI: https://doi.org/10.61173/px1tda92

  • Research on the Joint Crossover Marketing of Traditional Liquor Moutai and Modern Brand Luckin

    Fujin Yang
    2542
    DOI: https://doi.org/10.61173/qcqneb72

  • L’Oréal’s Market Strategy: How Business Activities Shape Brand Performance

    Yuke Liu
    2712
    DOI: https://doi.org/10.61173/k5cf8482

  • Analysis of Corporate Innovation and Development Strategies Based on the SWOT Model - Taking Nintendo as an Example

    Renzhi Bao
    2872
    DOI: https://doi.org/10.61173/pmga8e50

  • Financial Performance and Competitor analysis: Evidence on Starbucks

    Wenyu Zheng
    3032
    DOI: https://doi.org/10.61173/rd3m4329

  • JellyCat: Marketing Strategies Based on Customer Emotions and Sentiment

    Ruoyu Zhou
    3192
    DOI: https://doi.org/10.61173/n0b73q06

  • Research on the Analysis and Optimization of Advertising Strategies on YouTube

    Bo Wang
    3352
    DOI: https://doi.org/10.61173/gefahm59

  • The Relationship Between EBIT/Total Revenue and Annual Returns: A Study of Leading Technology Companies

    Zhangcheng Fang
    2452
    DOI: https://doi.org/10.61173/yyhq9722

  • The role of big data technology in project schedule management: the case of Amazon

    Rui Liu
    2612
    DOI: https://doi.org/10.61173/56xcq441

  • Explore the Problems and Optimization Countermeasures Existing in the Marketing Hype of the Shoes’ Business

    Jiahang Zhong, Le Zhu
    2782
    DOI: https://doi.org/10.61173/wwzdks50

  • Investment Research of China Medical Device Industry under the Concept of Corporate Finance — Take Yuyue Medical Co., Ltd. as Example

    Junyao Hu
    2942
    DOI: https://doi.org/10.61173/46a1hs43

  • Real Estate Market Transformations Amidst Post-Pandemic Sino-U.S. Economic Trends

    Xinyu Xing
    3102
    DOI: https://doi.org/10.61173/qq7h9d35

  • Research on the Impact of Social Media on Consumer Shopping Behavior:Based on Case Analysis of the Adolescent Population

    Ruiying Sun
    3262
    DOI: https://doi.org/10.61173/fvztq291

  • A study of the impact of short selling mechanism on the stock price collapse risk

    Junwei Song
    3432
    DOI: https://doi.org/10.61173/rv5mvt33

  • The Economic Impact of Successful Businesspeople: The Dual Effect of Wealth Creation and Spending

    Zuqi Zheng
    2362
    DOI: https://doi.org/10.61173/hp56nt15

  • Examining the Impact of Social Media Marketing on Consumer Purchase Intentions: Insights from Content, Influencer, and User-Generated Content Strategies

    Nan Su
    2522
    DOI: https://doi.org/10.61173/j8xkez23

  • Impact of National Socio-cultural Context and Geography on the Feasibility of Energy Transition

    Xinruo Wang, Wenzhe Wang, Yiyang Xu, Minjae Kim
    2692
    DOI: https://doi.org/10.61173/fadvrk86

  • Examining the Effects of Status Quo Bias on Household/Individual Carbon Consumption

    Samuel Pan
    2852
    DOI: https://doi.org/10.61173/vyb0wd12

  • Research on the Current Situation and Innovative Development Patterns of Traditional Chinese Culture from the Perspective of Social Media

    Yutong Liu
    3012
    DOI: https://doi.org/10.61173/fx3a7v74

  • From Product Design to Customer Care: IKEA’s Blueprint for Success

    Yuanyuan Xiao
    3172
    DOI: https://doi.org/10.61173/ac87z144

  • The Impact of Empathic Marketing on movie Promotion: A Case Study of the Movie Barbie

    Siyu Deng
    3332
    DOI: https://doi.org/10.61173/e3n49n75

  • Excessive consumption behavior of young people under the wave of digital payment: an analysis from the perspective of behavioral economics

    Sizhe Yang
    2432
    DOI: https://doi.org/10.61173/5fdhtc27

  • Analysis of Brand Concept Marketing Strategy Based on CustomerValue Realization—Take Jellycat as an Example

    Xinyue Chen, Lexuan Dai, Xueer Dai, Jiaqi Du
    2592
    DOI: https://doi.org/10.61173/yxzngs06

  • An Exploratory Study on Digital Transformation in Business Operations of China’s Food Industry

    Puxian Zhu
    2762
    DOI: https://doi.org/10.61173/pghycw02

  • The relationship between silver prices and consumer price index: Evidence on China market

    Boxiao Wang
    2922
    DOI: https://doi.org/10.61173/0h79ca52

  • Marketing Strategies for Chinese Smartphone Brands to Compete with iPhone

    Yifei Chen
    3082
    DOI: https://doi.org/10.61173/91135a65

  • Elements of Realization for the Effective Implementation of CorporateSocial Responsibility-Case Analysis based on Novolife Corporation’s Charity ReliefProgramme for Children with Encephalopathy

    Kaiyue Jiang
    3242
    DOI: https://doi.org/10.61173/dbhhsq38

  • Status, Challenges and Prospects of Policies Related to the Green Economy

    Linfeng Jiang
    3402
    DOI: https://doi.org/10.61173/8za24j45

  • Enterprise green supply chain management under the dual-carbon background: A case study of Geely Automobile

    Yajing Su
    2342
    DOI: https://doi.org/10.61173/qbt0ee56

  • Analysis of Digital Marketing Strategies in the Interactive Entertainment Industry: A Case Study of ‘Valorant’

    Yifeng Sheng
    2502
    DOI: https://doi.org/10.61173/m0ka5x27

  • Risk and path analysis of global industrial transformation in the context of climate change

    Rui Gao
    2672
    DOI: https://doi.org/10.61173/vpfgmk82

  • Analyzing the Alibaba-Suning Partnership: Strategies and Outcomes

    Yihao Shi
    2832
    DOI: https://doi.org/10.61173/ttnyn446

  • Utilizing data analysis to identify the best players from the 2019 draft

    Xiang Li, Zhencheng Tian
    2992
    DOI: https://doi.org/10.61173/98ye8v63

  • Business analysis and investment recommendation of Nike Corp

    Xiaorui Sun
    3152
    DOI: https://doi.org/10.61173/ebqwv015

  • Investigating Marketing Strategies and Consumer Behavior of Chinese Otome Games: A Case Study of Game “Love and Deep Space”

    Yichen Wang
    3312
    DOI: https://doi.org/10.61173/pesm8m73

  • Analysis of the causes of sustained economic growth in and after the late 18th century

    Jinyuan Li
    2412
    DOI: https://doi.org/10.61173/jkhhgh30

  • Research on the Influencing Factors of Consumption Intention of Psychological Tourism Products and Marketing Strategies

    Yuyao Wang
    2572
    DOI: https://doi.org/10.61173/qq468k84

  • Using the SPY Index for Linear Regression Analysis of AAPL Stock Returns

    Siyi Zhang
    2742
    DOI: https://doi.org/10.61173/t2vaxv04

  • How might the implementation of a Sustainability Policy influencethe resilience of economic growth A Case of EU Taxonomy for SustainableActivities in Germany, Spain, and Italy

    Nixin Tang
    2902
    DOI: https://doi.org/10.61173/7p594015

  • Business Success in the Long-Term: A Case Study of Douyin

    Ziming (David) Guo
    3062
    DOI: https://doi.org/10.61173/a5xzw908

  • Research on the Current Situation and Development Strategy of Green Finance Driven by the “Carbon Peaking and Carbon Neutrality” Goals

    Yilin Jiang, Jiaying Su, Bingyu Yao
    3222
    DOI: https://doi.org/10.61173/na9pzy11

  • Integrating Artificial Intelligence into ESG Practices: Opportunities, Challenges, and Strategic Solutions for Corporate Sustainability

    Sihan Zhao
    3382
    DOI: https://doi.org/10.61173/4vmfkg03

  • Development and Analysis of Apple Inc.

    Qinwen Tan
    2322
    DOI: https://doi.org/10.61173/btk64627

  • Market Volatility from a linear Perspective: Trend Forecasting for Business and stock movements Author’s Information

    Haibin Liu
    2472
    DOI: https://doi.org/10.61173/6fb88722

  • Forecast Analysis of the Stock Market Based on Hidden Markov Model and Long Short-Term Memory Model- Taking the S and P500 Index as an Example

    Die Hu
    2642
    DOI: https://doi.org/10.61173/mdmp6998

  • Analysis of Influencing Factors and Optimisation Strategies of Digital Transformation in the Home Furnishing Industry - Taking IKEA as an Example

    Liangyu Zheng
    2812
    DOI: https://doi.org/10.61173/tkpnxk95

  • Optimized application and potential impact of blockchain technology in carbon trading

    Wenhan Zhou
    2972
    DOI: https://doi.org/10.61173/7p5cjg77

  • The Importance of Credit Card Fraud Detection in the Digital Age

    Yuan Fan
    3132
    DOI: https://doi.org/10.61173/sq7x1z78

  • Can Negative Emotions on Social Media Predict Corporate Financial Risks: Perspective from Baidu Tieba

    Jingyang Ma
    3292
    DOI: https://doi.org/10.61173/bf27vs81

  • Text Comment Classification and Sentiment Analysis Model Based on LSTM

    Chengbin Huang
    2392
    DOI: https://doi.org/10.61173/t1z7qz27

  • The Application of Digital Marketing in the Operation and Development of Pet Stores in China

    Meiqi Yuan
    2552
    DOI: https://doi.org/10.61173/we8ny663

  • Exploring and Researching “Guizhou Village Super League”

    Yanming Wu
    2722
    DOI: https://doi.org/10.61173/7m1tsc73

  • The Two-Way Impact of Generation and Digital Platforms --An Example of Generation X/Y/Z

    Zhiyi Chen, Weizi Wang, Mingyang Liu, Zimu Li
    2882
    DOI: https://doi.org/10.61173/7xe5nm10

  • Risk and Opportunity of Diageo: PESTEL and SWOT Analysis

    Zhiyuan Niu
    3042
    DOI: https://doi.org/10.61173/wdw94h39

  • Research on the Problem Analysis and Localization Marketing Strategy of Nike in China

    Xucheng Liu
    3202
    DOI: https://doi.org/10.61173/7t5rq248

  • Behavioral Economics and Stock Market Decision-Making: Investor Biases and Investment Strategies

    Fangyuan Tian, Ziying Xiong
    3362
    DOI: https://doi.org/10.61173/ry6ph747

  • A Study on the Impact of Fashion Shows on Consumer Behavior-The Case of Chanel

    Shuhan Tu
    2302
    DOI: https://doi.org/10.61173/79hwy852

  • The Impact of Social Media Marketing on the Energy Drink Industry: A Case Study of Red Bull

    Yangyang Song
    2462
    DOI: https://doi.org/10.61173/5c6rwz66

  • Strategic Digital Marketing Innovations: The Role of Community Engagement in Lululemon’s Market Leadership

    Xi Chen
    2622
    DOI: https://doi.org/10.61173/6fbjrc52

  • Analysis of SWOT Model Analysis BYD Automobile Marketing Strategy

    Ziyi Wang
    2792
    DOI: https://doi.org/10.61173/yg86a139

  • The financial and industrial situation of NVIDIA

    Yuanfeng Qu
    2952
    DOI: https://doi.org/10.61173/r9nwzt26

  • The role of mathematics in economics: From theoretical deepening to empirical analysis

    Yuxiao Tu
    3112
    DOI: https://doi.org/10.61173/taf9n029

  • Whether Social Media Negative Emotion Could Forecast the Risk of Enterprise Finance: Evidence from Baidu Tieba

    Yilei Meng
    3272
    DOI: https://doi.org/10.61173/yxvmee80

  • Functional Diversification Strategy: A Key Factor in the development of start-up Art Districts brand building

    Mingxuan Tang, Yunan Jiang, Jinghan Wang
    3442
    DOI: https://doi.org/10.61173/6pk9xj57

  • Are successful business people beneficial to society: an analysis based on consumer preferences

    Ke Zhou
    2372
    DOI: https://doi.org/10.61173/kp6wd758

  • A Comprehensive Review of Evolving Brand Image Strategies: From Universal Appeal to Targeted Resonance in Modern Marketing

    Yuxiu Chen
    2532
    DOI: https://doi.org/10.61173/sp7zdz75

  • Factors Contributing to the Success of iPhone in the Chinese Market and Competitive Strategies

    Weizhe Ran
    2702
    DOI: https://doi.org/10.61173/c6e7mn29

  • A Brief Analysis of Internal Control Strategies for Financial Risks in Listed Companies

    Jialin Song
    2862
    DOI: https://doi.org/10.61173/c8qq6y77

  • Application and Impact of the “Third Place” Concept — Starbucks as an Example

    Yixiao Li
    3022
    DOI: https://doi.org/10.61173/f7mj1943

  • Integrating Fintech-Driven Technical Analysis into Value Investing: A Study of Moving Averages in Cryptocurrency Market Dynamics

    Chunyu(Charles) Dai
    3182
    DOI: https://doi.org/10.61173/bftc6g88

  • The Impact of E-commerce Live Streaming on Consumer Decision-Making: A Case Study of Taobao

    Xiaohong Yan
    3342
    DOI: https://doi.org/10.61173/cbwvw824

  • A New Probe into the Financial Management Reform of Listed Companies under the Background of Integration of Industry and Finance

    Jinyang Lu
    2442
    DOI: https://doi.org/10.61173/t2awcp48

  • The Impact of Different Types of Short Video-Linked Advertisements on Consumer Avoidance Behavior: A Case Study of Douyin Advertisements

    Jinxi Han, Shouyan Hong, Yue Yang, Xiaoqing Zeng
    2602
    DOI: https://doi.org/10.61173/f0nhd909

  • Research on the Fit between the Co-Branding Approach and the Content of Advertisements

    Erxuan Zhang
    2772
    DOI: https://doi.org/10.61173/9m0gza14

  • Exploring the Formation, Characteristics, and Impact of Consumer Psychological Expectations on Consumer Behavior in the Chinese Environment

    Jiayang He
    2932
    DOI: https://doi.org/10.61173/m3h5ca60

  • The Broad Impact of Contemporary Digital Marketing Strategies on Consumer Behavior

    Yuhan Ge
    3092
    DOI: https://doi.org/10.61173/9r0d4y50

  • Analysis of market trends and marketing strategies of film and television companies based on the 4C theory: Taking Universal and Disney as examples

    Yiyi Yin
    3252
    DOI: https://doi.org/10.61173/z0jz8k65

  • China’s Coffee Frontier: A Tale of Two Regions and a Global Market

    Adeline Wei
    3422
    DOI: https://doi.org/10.61173/25bcdd02

  • An investigation into the relationship between lottery sale and economic performance in four municipality cities of China

    Qihang Chen
    2352
    DOI: https://doi.org/10.61173/95hptp92

  • Tesla’s Electric Future: A Comprehensive Marketing Strategy Analysis and Implementation Plan

    Zhihao Sun
    2512
    DOI: https://doi.org/10.61173/3nnc0k35

  • Research on Traffic Optimization and Growth Strategy under Precision Marketing -- A Case Study of Social Media Xiaohongshu

    Xining Long
    2682
    DOI: https://doi.org/10.61173/cpv3ka56

  • Analysis of Portfolio Optimization Performance: Markowitz Model and Index Model in Capital Markets

    Qianqian Yao
    2842
    DOI: https://doi.org/10.61173/bgd35d58

  • Cognitive, Emotional and Behavioral Factors that Influence Consumer Behavior

    Jingyu Tang
    3002
    DOI: https://doi.org/10.61173/5f5ktj29

  • Business analysis of Lululemon Athletica Inc.

    Lu Zhang
    3162
    DOI: https://doi.org/10.61173/dw1a4q78

  • Trends and Influencing Factors in Film Box Office: A Study on Chinese Domestic and International Films

    Kaidi Tao
    3322
    DOI: https://doi.org/10.61173/1vxrt620

  • The analysis of good and bad effects of business people’s money-making and money-spending activities

    Xuanyu Zhou
    2422
    DOI: https://doi.org/10.61173/na5f6t43

  • Research on the Influence of Brand Interaction on Social Media Platforms and Consumers’ Purchasing Decision-making Process

    Wenxuan Yang
    2582
    DOI: https://doi.org/10.61173/rsm7b622

  • Cryptocurrency and Money Laundering

    Ruiqi Wang
    2752
    DOI: https://doi.org/10.61173/n9nnc619

  • Impact of COVID-19 on the Effectiveness of Financial Management of Insurance Companies in Mainland China

    Tiffany Jin, Zihan Chen
    2912
    DOI: https://doi.org/10.61173/0zs1n070

  • The Application of Virtual Reality and Augmented Reality Technology in Digital Marketing

    Zishan Peng
    3072
    DOI: https://doi.org/10.61173/bfmr1385

  • Green insurance empowers high-quality development: A Literature Review

    Xinyi Liu
    3232
    DOI: https://doi.org/10.61173/t93s7w07

  • Tesla’s Strategic Growth and Challenges in the Chinese Electric Vehicle Market

    Jing Cao
    3392
    DOI: https://doi.org/10.61173/9zrh4d41

  • The Impact of Financial Innovation on Environmental Protection:Literature Review and Case Study

    Fangyuan Liang
    2332
    DOI: https://doi.org/10.61173/86rd3a74

  • Digital Transformation Strategies for Enterprises - An Case Study of the Traditional Retail Industry

    Chenyu Zhao
    2492
    DOI: https://doi.org/10.61173/xrqefy97

  • The Analysis of Strategic Development of Tesla in Chinese Electric Vehicles Market

    Xintai Li, Ziyi He, Yiming Wang
    2652
    DOI: https://doi.org/10.61173/jwx37s35

  • Research on the Path of the Transformation and Development ofCommercial Banks under the Background of Internet Finance --Taking Bank A as an Example

    Haoming Tang
    2822
    DOI: https://doi.org/10.61173/n7wkjc66

  • Comprehensive Analysis of Portfolio Optimization Using the Markowitz and Index Models

    Ziye Luo
    2982
    DOI: https://doi.org/10.61173/vr3w8312

  • An Industrial Economics Perspective on the Economic Valuation of Cornus officinalis: A Case Study from Xixia County, Henan Province

    Ziyang Qiao
    3142
    DOI: https://doi.org/10.61173/gx67xf10

  • Optimization and Application of Comprehensive Environmental-Economic Evaluation Indicator System in Sustainable Development Policies of Chinese Manufacturing Industry

    Haoge Wu
    3302
    DOI: https://doi.org/10.61173/mhtz9862

  • Study on Digital Transformation Strategy of Small and medium-sized Enterprises in China

    Shucheng Xu
    2402
    DOI: https://doi.org/10.61173/nw7dwt76

  • Analysis of the Digital Transformation Path of Chinese E-commerce Companies

    Han Li
    2562
    DOI: https://doi.org/10.61173/qfpxw170

  • The correlation between the degree of green transformation of the financial industry and China’s economic growth——Based on empirical analysis

    Shiqian Liu
    2732
    DOI: https://doi.org/10.61173/qb5mxg56

  • Research on the Relationship Between Cross-Cultural Marketing and Brand Recognition and Loyalty

    Siqi Hua
    2892
    DOI: https://doi.org/10.61173/da9qm268

  • Analyzing The Investable Value of Five Automotive CompaniesThrough Financial Data and Data Mining Techniques

    Wenrui Wang(Eric Wang)
    3052
    DOI: https://doi.org/10.61173/rpvgf861

  • The Relationship Between Social Attention and the Risk of Stock Price Collapse of Enterprises: Perspective from Baidu Tieba

    Xinyu Tao, Qiuzi Zhang, Yuting Zhang
    3212
    DOI: https://doi.org/10.61173/ajyr1865

  • The Impact of Investor Sentiment on Corporate Financial Decision-making: Taking New Media Platforms as an Example

    Sihan Chen, Jinghui Qi, Hongli Yan
    3372
    DOI: https://doi.org/10.61173/46x43y69