Research on Traffic Optimization and Growth Strategy under Precision Marketing -- A Case Study of Social Media Xiaohongshu

Abstract

With the development and progress of social media, digital marketing has ushered in a new era. With over 200 million monthly active users, Xiaohongshu has shown brands the potential of precision marketing and traffic optimization on social media. Major brands have joined Xiaohongshu to improve their communication matrix. Therefore, this article adopts the literature analysis method to analyze the marketing status and reasons and problems for the existence of traffic on the Xiaohongshu platform, and explores strategies for optimizing traffic on the Xiaohongshu platform based on the 4C template. In the era of digital marketing, the Xiaohongshu brand needs to reposition itself accurately, promote personalized marketing, use technological methods to create creative content, attract user attention, and use diverse interactive methods to establish emotional resonance with users. In order to improve the drawbacks of Xiaohongshu’s traffic growth, enhance its traffic utilization rate, improve Xiaohongshu’s user reputation, and provide more accurate theoretical basis and development direction for social media precision marketing, ushering in long-term and healthy development.