Analysis of SWOT Model Analysis BYD Automobile Marketing Strategy

Abstract

Environmental pollution is a hot issue that the world cares about, and fuel vehicles are one of the main reasons for the greenhouse effect. All countries in the world have also realized this and proposed corresponding policies to stop the further deterioration of this impact. China actively responded to accelerate the development of the new energy vehicle industry through policy support. Among them, BYD, as a pioneer, showed industry leadership. This article will analyze the market of China’s new energy vehicles based on the status of the development of new energy vehicles, and use the SWOT model to analyze BYD’s advantages, opportunities, and risks. Through research on this article, driven by strong policies in the Chinese new energy vehicle market, it has achieved significant growth. As a market leader, BYD comprehensively covers consumer groups, showing a strong market penetration. However, despite the outstanding results, BYD still faces threats and challenges from various aspects such as market competition and technological innovation. Looking forward to the future, BYD needs to continue to optimize the layout of the product and strengthen its core competitiveness to cope with potential risks. Its development direction is expected to maintain a steady rise and continue to lead the vigorous development of China’s new energy vehicle industry.