Analysis of Corporate Innovation and Development Strategies Based on the SWOT Model - Taking Nintendo as an Example

Abstract

Under the impact of the COVID-19 pandemic, people’s outdoor activities have been banned due to the quarantine policy, and indoor entertainment activities have become the mainstream method for people to pass the time. During this period, the video game industry had achieved tremendous achievements. By analyzing the representative companies, it is helpful for managers or investors to recognize the future development direction of the market after the pandemic. This article uses the SWOT analysis method to analyze Nintendo, one of the leader in the game console industry, to evaluate and summarize its performance during and after the pandemic. Through research, it is found that although Nintendo has made many profits by relying on its advantages during the pandemic. It has also exposed its shortcomings in market forecasting and risk management. The pandemic has provided Nintendo with new development directions in mobile games and digital sports but also brought threats such as the decline in the purchasing power of target consumers. Based on the above analysis, relevant suggestions are provided to Nintendo, such as increasing fan encouragement for mod developers and increasing investment in the above two new development directions.