Research and Development on an Internet Q and A Platform for Corporate Innovation and Management

Authors

  • Jintang Zhang
  • Hongyi Zhang

DOI:

https://doi.org/10.61173/2m88g454

Keywords:

Digital Platform, Small-and-Middle Companies, Information Exchange, Management Consultancy

Abstract

This paper analyses and develops an online platform for innovation and management cooperation that benefits small and medium-sized enterprises (SMEs) through enhanced cooperation and support. Helping SMEs to adapt to market changes and promote internal improvements. With limited access to information and cutting-edge technologies, SMEs often struggle to solve identified problems. We use a web-based platform to help SMEs find problems and solutions. Through market analyses and BCG Matrix analyses we delved into the feasibility of the platform as well as developed innovative features.

References

[1] O’Neill, M., & Brown, J. (2019).The Challenges Facing SMEs in Modern Markets. Journal of Small Business Management, 57(3), 567-585.

[2] Johnson, K., & Liu, S. (2020).Consulting Services for SMEs: A Growing Market.Business Consultancy Journal, 18(2), 223- 245.

[3] Vasilyeva, T., & Lukyanova, K. (2016). Challenges and Benefits of Digital Transformation in SMEs. Procedia Economics and Finance, 39, 237-243.

[4] Susskind, R., & Susskind, D. (2015). The Future of the Professions: How Technology Will Transform the Work of Human Experts. Oxford University Press.

[5] Boston Consulting Group. (n.d.).BCG Matrix. Retrieved from: Boston Consulting Group Website

[6] Henderson, B. (1970). The Product Portfolio. Boston Consulting Group.

[7] Zhihu. (n.d.).Zhihu: A Platform for Knowledge Sharing. Retrieved from: https://www.zhihu.com/account/

[8] National Bureau of Statistics of China. (n.d.). Statistical Report on SMEs in China. Retrieved from: https://www.stats.gov. cn/

[9] CYZONE. (n.d.). Cyzone’s Business Direction and Market Position. Retrieved from: https://www.cyzone.cn/

[10] IYIOU. (n.d.).Enhancing Corporate Brand Image through Market Promotion. Retrieved from: https://www.iyiou.com/

[11] HUXIU. (n.d.).Digital Modernization and Transformation for Enterprises. Retrieved from: https://www.huxiu.com/

[12] Our Platform: https://smescloud.com.cn

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Published

2024-10-29

Issue

Vol. 2 No. 5 (2024): Volume 2, Issue 5

Section

Articles

License

Copyright (c) 2024 by the authors.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.