Research on the Current Situation and Innovative Development Patterns of Traditional Chinese Culture from the Perspective of Social Media

Abstract

With the rapid development of social media, the development of the current situation and the innovative development of traditional Chinese Culture have become a common topic among people in all ages. It is significant to make good use of modern technology, and let more and more people expose themselves to traditional Chinese culture through innovative ways. The research is aimed to study how to empower the innovative development of traditional Chinese culture in the age of social media. Through using research methods such as case analysis and text analysis, it is discovered that social media greatly brings traditional Chinese culture back to life, but it may cause negative impacts, for instance, commercial problems as well. Based on the findings of the study, people should realize that it is crucial to combine new technology, such as short videos and digital products, with the core part of traditional Chinese culture. Thus, more people will be attracted by its historical background and cultural values