Financial Performance and Competitor analysis: Evidence on Starbucks

Abstract

This research mainly studied and analysed all aspects of Starbucks finance, focussed on investigating the development trend of Starbucks in 2022 and 2023, conducted a brief study and discussion on the company’s finances, and obtained several important conclusions through a series of data. Several vital data show some characteristics of the company’s operation and management, which brings a lot of meaningful utilisation value and is worth learning from and thinking about. In the years after the COVID-19 pandemic, Starbucks was able to quickly restore and develop its economic system thanks to its stable system and management system. This article will also study the economic benefits brought by the management system. In addition, the article also collects data from two competitors in the same industry as Starbucks and reflects the advantages and disadvantages of Starbucks in the industry through comparison. Among them, the most noteworthy is the research on several economic methods carried out by Starbucks, which shows Starbucks’ stable economic system and management methods.