Business analysis and investment recommendation of Nike Corp

Abstract

With the development of the economy, people’s demand for their health and leisure activities is constantly increasing, which provides many opportunities for Nike’s international development. However, the fierce competition of competitors and the turbulence of the financial market have caused a certain negative impact on it. The study aims to focus on the brand’s competitiveness in the market, business model and development strategy to evaluate whether it has the potential for sustainable development in today’s market. The method mainly comes from some Nike stocks and analyses the revenue data. The data sources are mainly financial data, market data and consumer data. After this preliminary analysis and data collection, this research will write out the performance of the company, which will be reflected by brand influence, brand management and product innovation. Finally, some relevant investment suggestions will be given in the later paragraph of the article, which are generally divided into long-term, short-term and diversified investments.