Elements of Realization for the Effective Implementation of CorporateSocial Responsibility-Case Analysis based on Novolife Corporation’s Charity ReliefProgramme for Children with Encephalopathy

Abstract

Participating in social welfare undertakings and helping to solve social problems are significant channels for fulfilling and realizing corporate social responsibility. Over the past two years, as a volunteer, the author has personally participated in the public welfare project for children with encephalopathy of Nolai Biomedical Technology Co.(Novolife). The author has organized public welfare associations for children with encephalopathy in ICC attached to the Renmin University of China and Breck School in Minnesota, USA, to publicize and study the progress of this project, to follow up and understand the treatment and recovery of the children with encephalopathy, to consult and discuss with managers, medical experts and nurses of Novolife Corporation, and to tale to the children with encephalopathy and parents of the patients. From the preliminary discomfort and shock of witnessing children with encephalopathy in batches, the author gradually changed to the voluntary dedication of directly participating in the service, and under the guidance of Professor Chengfu Zhang, doctoral supervisor of Renmin University of China, and professor of Fulbright Foundation in the United States, the author transformed into the rational thinking of corporate social responsibility. The author is interested in how enterprises should achieve social responsibility under the law of profit maximization and gradually explores the shortcomings, dilemmas, experiences, and inadequacies of Chinese enterprises in achieving social responsibility. This paper focuses on the case analysis of Novolife Corporation’s public welfare project for children with encephalopathy and seeks to analyze the experience of Novolife Corporation in realizing its CSR and to summarize the effective paths for corporations to fulfill their social responsibility under the premise of profit maximization.