Trends and Influencing Factors in Film Box Office: A Study on Chinese Domestic and International Films

Abstract

At present, box office performance has become one of the critical indicators of a film's success. Both domestic and international film markets have shown steady growth; however, the box office performance of different films varies significantly. In light of this, this paper focuses on the box office development of domestic and foreign films, reviewing and analyzing the factors that influence the box office performance of many films. Additionally, a comparative analysis between domestic and foreign films is conducted. According to research findings, the primary factors affecting the box office performance of domestic films include the "mainstream" theme, storyline, realistic social topics, release timing, and multimedia promotion. In contrast, the factors influencing the box office performance of foreign films mainly involve the production company, country of origin, type of film, technological innovation, and online reputation. Based on these findings, this paper further analyzes the shortcomings that have led to the box office failures of both domestic and foreign films. Furthermore, recommendations for enhancing box office performance, applicable to all films, are proposed from four dimensions: film content, filming technology, market timing, and marketing strategies.