Research on the Analysis and Optimization of Advertising Strategies on YouTube

Abstract

The research presented in this paper investigates YouTube advertising and its problems and prospects with an emphasis on ad fatigue, ad-blocking tools, and targeting issues in digital advertising. The paper focuses on the aspects that might influence the effectiveness of YouTube ads based on the literature review and the case study of the YouTube channel Verdeliss. Some of the discoveries presented show that such factors as entertainment and informativeness are vital for capturing the audience’s attention, whereas ad irritation and targeting errors negatively impact the ads’ performance. Some of the strategies suggested are increasing the ad variety and relevance, refining targeting algorithms, and reducing the effects of ad blockers to enhance the return on investment (ROI) and user interaction. This study highlights the need to overcome these challenges to enhance digital advertising, especially on YouTube, so as to meet the users’ needs and firm goals. Based on these strategies, future research should endeavor to use empirical research to validate these strategies and other emerging methods of digital advertising in the dynamic online environment.