Behavioral Economics and Stock Market Decision-Making: Investor Biases and Investment Strategies
DOI:
https://doi.org/10.61173/ry6ph747Keywords:
Behavioral Economics, Investor Biases, Stock Market Decision-Making, Investment StrategiesAbstract
This study examines the application of behavioral economics to stock market decision-making, focusing on common cognitive biases of investors and their impact on investment decisions. Unlike the complete rationality assumed in traditional economics, behavioral economics reveals the irrational behaviors that investors exhibit when facing risks and uncertainties, such as overconfidence, loss aversion, and herd effect. By examining classical theories such as prospect theory, loss aversion, and the anchoring effect, as well as specific case studies such as the 2008 global financial crisis, this study aims to reveal how these psychological biases affect investors’ decision-making process. Further, this study examines how behavioral economics theories can be used to improve investment strategies by recommending methods such as low volatility investment strategies to help investors make more rational and effective investment choices in a complex market environment. Through in-depth analysis of the core theories and cases of behavioral economics, investors are better able to identify biases in the decision-making process, thereby optimizing their investment decisions and improving long-term investment returns.
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