Vol. 4 No. 3 (2026): Volume 4, Issue 3

Articles

• Research on Impulsive Buying Behavior of Consumers in Short Video and Live Streaming Marketing

  Xinrun Li

  10782

  • FE010782.pdf

• Registration-Based IPO Reform and the Validity of Multifactor Models: An Empirical Test Based on Chinese A-Shares

  Wenjia Li

  10582

  • FE010582.pdf

• The Impact of Sports Event Industrialization on Tourism Development in China: Mechanisms, Effects, and Optimization Paths

  Ziyao Huang, Zhengyu Zhong, Xijia Zhu

  10712

  • FE010712.pdf

• A Review of Influencing Factors on Regional Tourism Economic Development - Taking Shandong Province as an Example

  Jingfei Bian

  10622

  • FE010622.pdf

• Localization Strategies of Multinational Internet Game Companies: A Comparative Analysis of VALORANT and Mobile Legends: Bang Bang

  Xuxiao Jin

  10732

  • FE010732.pdf

• Research on the Impact of Short Selling System on Enterprise Artificial Intelligence Application

  Ruihang Liu

  10482

  • FE010482.pdf

• How Digital Tools Can Reduce the Uncertainty in Online Beauty Product Purchases and Their Influence on Customers’ Purchase Intentions

  Xinwei Li

  10642

  • FE010642.pdf

• Enterprise Service Transformation: Customer Solutions Integrated: A Case Study in the Enterprise Service Transformation

  Mingxuan Zhao

  10752

  • FE010752.pdf

• Analysis on the Marketing Strategy of DTC Mode of Chinese pet Economy from the Perspective of Digital Marketing

  Kejia Zhang

  10532

  • FE010532.pdf

• Impact of basketball players’ performance on Social Media Engagement

  Zhirou Zhang, Jiahe Yue, Jing Yang

  10662

  • FE010662.pdf

• The Impact of Digital Social Platforms on Purchase Intention and Brand Loyalty

  Haowen Shen

  10772

  • FE010772.pdf

• FinTech and the Identification of Green Financing: The Alternative Data Value of Enterprise Carbon Accounts

  Kaiyuan Liu

  10552

  • FE010552.pdf

• How did the Heritage Foundation and Ronald Reagan each conceptualize deregulation, and how were these ideas implemented in the 1980s policy landscape?

  Neev Jain

  10702

  • FE010702.pdf

• A Study on the Application of InsurTech in Auto Insurance Risk Control

  Chengxi Yi

  10792

  • FE010792.pdf

• Strategic Innovation in Cultural Heritage Institutions under Digital Transformation

  Jia Lun Yu

  10592

  • FE010592.pdf

• Intent-Based Payment in the Zero-Click Economy: Impacts, Risks and Responsible Innovation

  Chenxu Wang

  10722

  • FE010722.pdf

• Economic Value Analysis of Gait Analysis Technology in the Field of Elderly Health

  Yiming Gao

  10472

  • FE010472.pdf

• Through Branding and Fan Engagement Strategies: An Analysis of How K-pop Entertainment Companies Influence Consumer Loyalty and Purchasing Behavior

  Ziqi Zhu

  10632

  • FE010632.pdf

• Exploring the Impact Mechanism of Rural Sports Events on Rural Economic Resilience: A Case Study of Guizhou's "Village Super League"

  Yixin Shuang

  10742

  • FE010742.pdf

• A Theoretical Framework for AI and Financial Stability: The Tension Between Micro-Efficiency and Macro-Risk

  Tianle Chang

  10502

  • FE010502.pdf

• The Impact of Market-Oriented Reform of Professional Sports Leagues on the Development of the Sports Industry: A Case Study of the Chinese Professional Football League

  Haoxiang Zhao

  10652

  • FE010652.pdf

• Research on the Driving Effect of Jiangsu Football Super League on the County Economy of Jiangsu Province

  Yifan Xie

  10762

  • FE010762.pdf

• Jollibee Brand Insight Analysis and Implications

  Siqi Huang

  10542

  • FE010542.pdf

• Research on the Sustainable Operation Mode of Youth Football Training Base under the Background of the Integration of Industry and Education

  Yue Hu

  10682

  • FE010682.pdf