Vol. 3 No. 5 (2025): Volume 3, Issue 5

Published: 2025-10-23

Articles

  • The Influence of Social Media on Brand Equity: Analyzing the Four Dimensions of Consumer-Based Brand Value

    Minlin Hu, Weixian Zhan, Yitong Zhang
    6422
    DOI: https://doi.org/10.61173/r1qcat36

  • Credit Card Default Prediction with Machine Learning: A Benchmarking Study on Imbalance Handling and Model Interpretability

    Shuangyi Liu
    6592
    DOI: https://doi.org/10.61173/ebxdq631

  • A Study on China’s Economic Cycle Classification and Asset Allocation Based on the Investment Clock Theory (2008–2024)

    Jiayu Li
    6752
    DOI: https://doi.org/10.61173/cj5nq520

  • ESG Performance and Corporate Financial Performance: Empirical Evidence from Chinese Listed Companies

    Yiyang Lu
    6912
    DOI: https://doi.org/10.61173/5y4cnq43

  • Artificial Intelligence in E-commerce: Applications, Challenges and Future Trends

    Yining Lin
    7072
    DOI: https://doi.org/10.61173/t9dp6x59

  • An evaluation of the NBA's Business Model and Market Strategies in China

    Chengxi Dai
    7232
    DOI: https://doi.org/10.61173/3w9bdv91

  • Analysis of Global Expansion, Sustainability Challenges, and Strategic Responses on Shein's strategies

    Yulai Song
    7402
    DOI: https://doi.org/10.61173/wenz7013

  • Synthesis of Research on Fiscal Transfers for Coordinated Regional Development

    Siyao Wu
    6492
    DOI: https://doi.org/10.61173/v8e2dy83

  • Stock Price Forecasting Using Deep Learning: A Comparative Study of CNN, LSTM, and Transformer Models with Feature Engineering Insights

    Jiyu Ning
    6662
    DOI: https://doi.org/10.61173/j8z47028

  • Nong fu Spring’s Strategic Dilemma in China’s Competitive Bottled Water Market

    Yanyan Lu
    6822
    DOI: https://doi.org/10.61173/as1eav42

  • Changes in Information Dissemination Methods, Future Trends, and Their Impact

    Yanyam Huang
    6982
    DOI: https://doi.org/10.61173/mt4dkb77

  • From Prediction to Action: Integrating Counterfactual Analysis with Logistic Regression for Interpretable Customer Churn Intervention

    Shijia Cheng
    7142
    DOI: https://doi.org/10.61173/076syz63

  • Report on Foreign Exchange Risk Management Solutions-The Walt Disney Company’s Financing

    Rongfei Zhang
    7312
    DOI: https://doi.org/10.61173/jnpy7431

  • Interest Rates and Subnational Finance:How China’s Local Governments Manage Interest Rate Risk

    Yatong Duan
    7472
    DOI: https://doi.org/10.61173/cshaq981

  • Comparison and Analysis of the Sense of Social Belonging of Group and Individual Casual Laborers in China

    Yueyuan Ma
    6572
    DOI: https://doi.org/10.61173/tk8h9w37

  • Study on Impulse Shopping Intention of Consumers in Live Broadcast Rooms based on Anchor Factors and Perceived Value

    Zhongxi Guo, Yuhan Mao, Zuli Xu, Kun Zhu
    6732
    DOI: https://doi.org/10.61173/gfew9906

  • Premium Mechanism and Consumer Behavior in the Figurine Collectibles Market

    Leung Ka Ji, Zhixian Wu, Jingyuan Zhang
    6892
    DOI: https://doi.org/10.61173/d5ntd998

  • Optimizing Advertisement Spend Timing for Personal E-Commerce: The Critical Role of Weekends in Driving Page Views

    Yanjiao Wang
    7052
    DOI: https://doi.org/10.61173/93wk7770

  • Analysis on the Development Path of Sharing Economy

    Yuxuan Jiang
    7212
    DOI: https://doi.org/10.61173/w7e51h36

  • POP MART Marketing Strategy and Innovation Path

    Yuxuan Tong, Xinming Wang
    7382
    DOI: https://doi.org/10.61173/3pdd2k07

  • A Review of the Synergistic Mechanism between Green Low-Carbon City Construction and Industrial Structure Adjustment

    Zhanwei Wang, Nan Zhang
    6472
    DOI: https://doi.org/10.61173/nvtyz581

  • Impact of Sports Brand Storytelling on Consumer Loyalty in Brand Marketing under the Background of Health China 2030 Strategy

    Chenming Zhang
    6642
    DOI: https://doi.org/10.61173/d8av6r12

  • ESG and Macroeconomic Interactions: Mechanisms, Pathways, and Future Directions---A Literature Review and Outlook

    Xiaoyang Hu
    6802
    DOI: https://doi.org/10.61173/33v34p02

  • Analysis of Green and Low-carbon Policies in Promoting the Transformation of Chinese Manufacturing Industry

    Haopeng Li
    6962
    DOI: https://doi.org/10.61173/y7y44v77

  • Artificial Intelligence in Fashion Retail: Opportunities, Challenges and Governance

    Sooan Jung
    7122
    DOI: https://doi.org/10.61173/3c6pxe42

  • The Practical Logic of Chinas Fintech Planning and Governance and Global Mirror: A comparative study based on China, Europe and the United States

    Yimeng Chao
    7282
    DOI: https://doi.org/10.61173/tn3vv541

  • Winning Consumer Trust: An Analysis of Xiaomi's Unique Digital Marketing Path

    Yiming Chen, Yutong Wu, Yulin Yu, Zifan Zhan
    7452
    DOI: https://doi.org/10.61173/mhmfv529

  • The impact of ESG factors on A-shares

    Zhixuan Gao
    6552
    DOI: https://doi.org/10.61173/m0e0x906

  • The Impact of Chinese NEV Executives’ Weibo Marketing on Company Performance

    Yicheng Xu
    6712
    DOI: https://doi.org/10.61173/bgjaz811

  • Evolution of Competitive Landscape in U.S. E-commerce: A Comparative Study on User Growth Models and Consumer Loyalty of Leading Platforms

    Fan Yang
    6872
    DOI: https://doi.org/10.61173/8sn5a418

  • Analysis of Nongfu Spring’s Digital Marketing Strategy

    Yuzhu Huang
    7032
    DOI: https://doi.org/10.61173/42ck2471

  • Digital Marketing Strategy of Cross-border E-commerce Enterprises: A Case Study of SHEIN

    Chen Wang
    7192
    DOI: https://doi.org/10.61173/m94vzm40

  • The Test of ARIMA's Stock Price Prediction Capability in Stable and High-Variability Scenarios - A Comparative Study Based on Guizhou Moutai and NVIDIA

    Guanting Wu
    7362
    DOI: https://doi.org/10.61173/cnpvxq58

  • The Impact of Climate Risk Perception Bias on Corporate Investment Efficiency: Evidence from China

    Siyu Chen
    4832
    DOI: https://doi.org/10.61173/jekd7f97

  • Path of Smart Senior Care in China

    Yifan Sun
    6452
    DOI: https://doi.org/10.61173/pcqh1a25

  • Based on the SWOT Model, Analyze and Compare the Top Three Companies in the Asset Management Industry

    Xinze Li
    6622
    DOI: https://doi.org/10.61173/c61n5v33

  • The Impact of Gen Z Consumers' Green Consumption Values on New Energy Vehicle Purchase Decisions—Based on the Theory of Planned Behavior

    Qizhang Jing
    6782
    DOI: https://doi.org/10.61173/4c2ryn70

  • The Impact of Social Media "Seeding Content" on College Students’ Brand Loyalty

    Qinyue Chen
    6942
    DOI: https://doi.org/10.61173/647zrp32

  • Analysis of Supply Chain Development in Consumer Electronics Industry

    Ruiyang Liu
    7102
    DOI: https://doi.org/10.61173/mye48f40

  • The Impact of FinTech Development on SME Credit Access in China: Evidence from Provincial Data

    Xiaoxiao Wang
    7262
    DOI: https://doi.org/10.61173/5yervf27

  • Bed Bath & Beyond: Reevaluating Capital Structure for Sustained Shareholder Value

    Chaoxuan Zhang
    7432
    DOI: https://doi.org/10.61173/aka4bk50

  • Research on the Inner Logic, Dynamic Mechanism, and Evolutionary Path of Digital Economy Development

    Xinyu Bao
    6532
    DOI: https://doi.org/10.61173/b72aqk44

  • The Impact of Corporate Social Responsibility on Performance in High-Tech Industries

    Zicong Jiang
    6692
    DOI: https://doi.org/10.61173/jd0ghr41

  • How Social Media Interaction Sustains Tourism Popularity from Viral to Long-Term

    Pu Gou
    6852
    DOI: https://doi.org/10.61173/d6xeeb26

  • The Symbiosis and Game between OTA Platforms and Hotel Management

    Wenxi Zhong
    7012
    DOI: https://doi.org/10.61173/qnvcmd32

  • How Do Tax Increase Policies Affect Employees Employed by Firms of Different Sizes?

    Onyui Ruan
    7172
    DOI: https://doi.org/10.61173/nj57fv37

  • Exchange Risk Management of Multinational Enterprises under the China-US Trade War: Case of Yutong Packaging

    Yiyang Lin
    7342
    DOI: https://doi.org/10.61173/8c0b7v14

  • How the Hope of Profit Engenders Economic Behaviors

    Jacky Tang
    7502
    DOI: https://doi.org/10.61173/zb8fsr78

  • How will non-aeronautical revenue benefit large civil airports? —— An analysis of Shanghai Pudong International Airport.

    Yihui Su
    6432
    DOI: https://doi.org/10.61173/qs0sm315

  • Comparing KNN, Logistic Regression, Random Forest and BERT Fine-Tuning for Scam Message Detection

    Tianyi Xie
    6602
    DOI: https://doi.org/10.61173/e19gh209

  • A Study on the Trends and Policy Impacts of Non-Local Undergraduate Admissions in Hong Kong Higher Education Institutions from 2014 to 2024

    Yu Hua
    6762
    DOI: https://doi.org/10.61173/bj4vse30

  • Financial Consumption Behavior Characteristics and Marketing Strategies for the Younger Generation

    Jingyuan Wang
    6922
    DOI: https://doi.org/10.61173/fmegt637

  • Advertising and Temporal Influences on E-commerce Page Views: Evidence from Regression Models

    Datong Chen
    7082
    DOI: https://doi.org/10.61173/sfpsnk87

  • Analyze the impact of the financial crisis in China since 2020 and evaluate the methods that the banking system can do to prevent this phenomenon.

    Yiqiao Li
    7242
    DOI: https://doi.org/10.61173/e23v9308

  • Analysis of the Business Model for New Energy Vehicles Surpassing Traditional Fuel Vehicles in Chinese Market

    Wenzhuo Gu
    7412
    DOI: https://doi.org/10.61173/08m52808

  • Comparative Study of Urban Innovation Ecology and Regional Synergy in Three Regions

    Yanbo Lin
    6502
    DOI: https://doi.org/10.61173/qg6pz328

  • Analysis of the Economic Impact of ECFA on Taiwan Based on Event Analysis Method

    Canxin Liu
    6672
    DOI: https://doi.org/10.61173/nd5z1g41

  • Analysis of the Relationship between Sales and Promotions in the Automotive Industry based on the Porter's Five Forces Model

    Xinyue Geng
    6832
    DOI: https://doi.org/10.61173/pgrtw837

  • IKEA: Attaining the Organic Integration of Ethical Conduct, Social Responsibility and Brand Conviction

    Chenhao Ma
    6992
    DOI: https://doi.org/10.61173/p8nmrp72

  • Bridging Content Resonance and Consumer Conversion: Lululemon’s Cross-Platform Digital Marketing in Western and Chinese Social Media Ecosystems

    Yinuo Tang
    7152
    DOI: https://doi.org/10.61173/ge50mz42

  • Beyond Nation Averages How Vaccine Hesitancy and Perceived Barriers Warp the Relationship between Vaccination Coverage and Disease Incidence

    Jinxun Yu
    7322
    DOI: https://doi.org/10.61173/3khxe179

  • A Study on McDonald’s Marketing Strategy – Audience, Offerings, GTM, and Growth

    Yatong Duan
    7482
    DOI: https://doi.org/10.61173/60s9j917

  • Analysis of Marketing Strategy Optimization of Textile Enterprises

    Jiazhen Deng
    6412
    DOI: https://doi.org/10.61173/hw26yw39

  • Towards a Dignified Sunset: The Resilient Shift from Lifespan to Healthspan in East Asia’s Longevity Era

    Xiangwanchen Wang
    6582
    DOI: https://doi.org/10.61173/m7w1ys39

  • Challenges and Suggestions for Investment and Financial Management Applications in the Context of Regional Instability

    Yunhan Zhu
    6742
    DOI: https://doi.org/10.61173/2dwytx56

  • Managing Brand Crises in the Age of Cyber Violence: Ethical Strategies and Consumer Moral Cognition

    Yuanchang Hu
    6902
    DOI: https://doi.org/10.61173/ywn45168

  • The Impact of the Digital Economy on Urban–Rural Income Disparity in China

    Chen Wang
    7062
    DOI: https://doi.org/10.61173/3s52d013

  • Integrated Marketing Communication Paths Based on the Social Media Ecosystem

    Chanjuan Yang
    7222
    DOI: https://doi.org/10.61173/7rq60172

  • Logistic Regression for Customer Churn Analysis: The Role of Data Proportion and Class Balancing in Model Performance

    Huimin Pan
    7392
    DOI: https://doi.org/10.61173/x28wbd81

  • A Review of the Law of Land Value Change under Different Urban Renewal Models

    Jiahao Zhong
    6482
    DOI: https://doi.org/10.61173/g3p51s56

  • Analysis of Factors Affecting Academic Performance - Based on Machine Learning Methods

    Zilin Liu
    6652
    DOI: https://doi.org/10.61173/j5tbxw71

  • The Enhancement of Rural Tourism Experience in Huangling Village, Jiangxi Province, China through Social Media

    Xinyi Guo
    6812
    DOI: https://doi.org/10.61173/gkzf5k14

  • Financial Literacy as a Predictor of Insurance Participation: Evidence from an Emerging Market

    Xiaoyue Tang
    6972
    DOI: https://doi.org/10.61173/87rdh294

  • The Moderating Role of Brand Price Skimming on High-Net-Worth Consumers’ Purchase Intentions: A Dual-Path Analysis via Scarcity Perception and Identity Identification

    Xiaoyun Chen
    7132
    DOI: https://doi.org/10.61173/wkjpsd34

  • Research on the Deep Demand of guesthouse Social Media Marketing for Generation Z

    Jingyi Zhao
    7292
    DOI: https://doi.org/10.61173/8zj7j317

  • The Impact of Interest Rate Fluctuations on Commercial Banks and Their Risk Mitigation Strategies

    Lihan Wang
    7462
    DOI: https://doi.org/10.61173/wg0chr16

  • Mutual Benefits and Risk Governance between AI Applications and Online E-Commerce under Marketing Perspective

    Yichen Ma
    6562
    DOI: https://doi.org/10.61173/evrd4t73

  • Factors Influencing Fan Loyalty in Football Clubs

    Lingge Liang
    6722
    DOI: https://doi.org/10.61173/qntarj97

  • The Impact of Minimum Wage Policy on Service Sector Employment: Evidence from Multi-period DID

    Runkang Ni
    6882
    DOI: https://doi.org/10.61173/02m09m24

  • The Role of Communication in Sustaining Cooperation within Commons Dilemmas: A Game-Theoretic Analysis

    Jinxuan Liu
    7042
    DOI: https://doi.org/10.61173/mcn4sy35

  • Research on the Influence of the Development of Short Videos on Content Marketing in the Film Industry

    Yinnuo Liu
    7202
    DOI: https://doi.org/10.61173/yfjwmz57

  • Analysis of the Impact of Equity Structure on the Capital Market Performance of Technology Companies in the Initial Stage of Listing

    Yuhan Shao
    7372
    DOI: https://doi.org/10.61173/ycy7a267

  • Exploring the analysis of the impact of Tianjin’s economic development on carbon emissions

    Hongjin Jiang
    4882
    DOI: https://doi.org/10.61173/ac3j6d65

  • A Study on the Motivations and Governance Strategies for "Greenwashing" Behaviors of Chinese Enterprises in the Context of ESG Disclosure

    Chen Ye
    6462
    DOI: https://doi.org/10.61173/de98kq34

  • Perceived Quality and Country of Origin (COO) Impact on Consumer Purchase Intent

    Jie Lin
    6632
    DOI: https://doi.org/10.61173/19cpt059

  • Application of Linear Regression in the Stock Market in Machine Learning

    Yunwei Duan
    6792
    DOI: https://doi.org/10.61173/aq90cq76

  • The Impact of Mental Accounting on Health Insurance Purchase Behavior

    Yining Fan, Jianing Liu, Siyao Liu
    6952
    DOI: https://doi.org/10.61173/8vtrtt34

  • The Impact of Hunger Marketing on Impulsive Purchasing Behavior in Live-Streaming E-commerce

    Minghua Gu
    7112
    DOI: https://doi.org/10.61173/vnr5fd53

  • Using Machine Learning- based Linear Regression to Analyze the Impact of M2 on the Stock Market Index from China

    Baicheng He
    7272
    DOI: https://doi.org/10.61173/p35nv078

  • The Impact of Corporate Green Technological Innovation on Environmental, Social and Governance-An Empirical Analysis Based on Green Patent Data from Chinese A-Share Listed Companies

    Lu Yan
    7442
    DOI: https://doi.org/10.61173/s41j1x41

  • Domestic Politics, National Interests, and Climate Commitments:  A Comparative Study of China and the United States under the Paris Agreement

    Weiyi Xuan
    6542
    DOI: https://doi.org/10.61173/ws6zth40

  • A Review of the Application of Transformer in Financial Market Risk Prediction

    Lewei Yu
    6702
    DOI: https://doi.org/10.61173/d780f788

  • Restructuring Household Consumption through Fertility Decisions: A Systematic Literature Review from a Behavioral Economics Perspective

    Junqi Gao
    6862
    DOI: https://doi.org/10.61173/yy1twy77

  • The Influence of E-Sports Industry on Urban Development

    Yuxuan Li
    7022
    DOI: https://doi.org/10.61173/wrd0ak04

  • Investment Analysis and Asset Selection in Luxury Goods Sector: A Case Study of Burberry, Hermes and LVMH

    Benjamin Y.Zhou
    7182
    DOI: https://doi.org/10.61173/rqmhch55

  • Analyzing Production Efficiency and Scale Economies: A Cobb-Douglas Model Application on TSMC

    Chao Wang
    7352
    DOI: https://doi.org/10.61173/mt8tmr89

  • Intelligent Analysis Methods and Methodology of Banking Regulation Rules - Real Issues and Improvements in the Implementation by Commercial Banks

    Haoyang An
    282
    DOI: https://doi.org/10.61173/cg5saf44

  • Corporate Managerial Overconfidence and Debt Default Risk—— A Case Study of Evergrande Group

    Taifen Yen
    6442
    DOI: https://doi.org/10.61173/zr79h535

  • Exploring the Psychological Effects of Viral Marketing: The Case of South Korea’s HYBE Entertainment

    Xinlan Liu, Xinmin Liu
    6612
    DOI: https://doi.org/10.61173/6sn39923

  • The Influence of Coupons on Marketing in Different Situations

    Kewei Liu
    6772
    DOI: https://doi.org/10.61173/kj4rb398

  • Structural Transformation and Governance Innovation of the Emotional Economy in the Digital Era

    Ruichen Li
    6932
    DOI: https://doi.org/10.61173/a5ta4h96

  • Investigating the Effective Marketing Strategies from the Perspective of Counter-strike 2 and Valorant

    Shengjun Jin
    7092
    DOI: https://doi.org/10.61173/vm272z44

  • The Evolution of Financial Engineering: A Cross-Era Comparative Analysis of Disney’s Yen Financing and Mercedes-Benz’s Green Panda Bond

    Cheng Chi
    7252
    DOI: https://doi.org/10.61173/wcwvje74

  • Youth Sports Software Market Research

    Allen Wan
    7422
    DOI: https://doi.org/10.61173/vqdk0y96

  • The Impact of Urban Housing Purchase Restrictions on Real Estate Prices and Household Consumption: A Difference-in-Differences Approach

    Longxin Ma
    6512
    DOI: https://doi.org/10.61173/fh3z9657

  • Research on Stock Price Volatility Based on GARCH-type Models

    Yiming Zhang
    6682
    DOI: https://doi.org/10.61173/aa6hbv97

  • From Diversifier to Amplifier? Investigating the BTC–NDX Linkage and the Modulating Role of VIX

    Boyu Zhang
    6842
    DOI: https://doi.org/10.61173/03vr3p73

  • POP MART Through the Lens of Arts Management: Intellectual Property Development, Immersive Retail Experience and User Generated Content Brand Culture Accumulation

    Suixin Zhang
    7002
    DOI: https://doi.org/10.61173/x8ff7s89

  • Examining the Causal Pathways: Digital Marketing Modalities and Their Effects on Contemporary Consumer Behavior

    Yuming Song
    7162
    DOI: https://doi.org/10.61173/pavy4k87

  • How Green Financial Instruments Mitigate Climate Risk: A Case Study of Build Your Dream's Green Bonds

    Minjinghan Tu
    7332
    DOI: https://doi.org/10.61173/92q1hp80

  • How Interest Rates Affect U.S. Commercial Banks

    Guo Yang
    7492
    DOI: https://doi.org/10.61173/jq3n6e08