Vol. 3 No. 6 (2025): Volume 3, Issue 6

Published: 2025-12-19

Articles

  • The Impact of Crop Insurance on the Outcome of Corn Production in the state of Iowa from 2019 to 2024

    Junxing Hei
    7592
    DOI: https://doi.org/10.61173/qj9vwa96

  • Marketing Strategies and Competitive Landscape in the Context of Digital Economy: “A Comparative Study of Google and Yahoo”

    Zhenyang Li
    7752
    DOI: https://doi.org/10.61173/9azmkr02

  • The Impact of the US Tariff Reform in 2025 on Economic Development

    Yida Liu
    7912
    DOI: https://doi.org/10.61173/tmwxh702

  • Game Theory Analysis of Advertising Promotion and Business Strategy Optimization

    Siqi Hou
    8072
    DOI: https://doi.org/10.61173/esh6b368

  • Escaping the Prisoner’s Dilemma: A Game-Theoretic Analysis of Price Wars in Meituan’s Food Delivery Ecosystem

    Xizhen Lu
    8232
    DOI: https://doi.org/10.61173/05gpnj88

  • Credit Risk Management with Alternative Data: Expanding the Predictive Frontier Beyond Traditional Scoring Models

    Mingze Xu
    8402
    DOI: https://doi.org/10.61173/z6bs0b82

  • Economic Benefit Evaluation of the Host City of the Race: A Study on the Driving Mechanism of the Tour de France on Local Tourism and Consumption

    Zhiyuan Ning, Xinyi Song, Hainuo Yu
    8562
    DOI: https://doi.org/10.61173/8gqzr273

  • The Application and Development of AI in Cross-Border E-Commerce Digital Management

    Tianyi Jia
    8712
    DOI: https://doi.org/10.61173/rw9b2190

  • Project title: Does the invisible ceiling created by financial, human resource, and operational barriers prevent microbusinesses in developed economies from scaling beyond 10 employees?

    Hao Wang
    8872
    DOI: https://doi.org/10.61173/a69va731

  • The Impact of Climate Change on Investment Risks of Agricultural Enterprises

    Chongyuan Li
    9032
    DOI: https://doi.org/10.61173/bh74se56

  • Analysis of Kweichow Moutai’s Profitability Based on DuPont Analysis

    Sisi Zhou
    9202
    DOI: https://doi.org/10.61173/1rvv6x70

  • Nvidia in the AI Chip Market Competition: Based on SWOT Model and Financial Analysis

    Fangyi Shao
    9362
    DOI: https://doi.org/10.61173/k7jrw884

  • Artificial Intelligence Reshaping the Business Model of the Streaming Media Industry: A Case Study Based on Netflix

    Xincheng Yu
    9532
    DOI: https://doi.org/10.61173/yysj7b86

  • Framing the Bicultural Consumer: How Language and Group Identity Shift Loss Aversion in Marketing

    Jiayi Shi
    9692
    DOI: https://doi.org/10.61173/387d0h36

  • The Impact of the 2010 Housing Purchase Restriction on Commercial Housing Prices in Beijing: A Difference-in-Differences Analysis

    Jiajun Zhou
    7662
    DOI: https://doi.org/10.61173/84k5bh56

  • Technological Empowerment vs. Humanistic Service: A Comparative Study on Hema and Pang Donglai’s Retail Transformation

    Yaozu Chang
    7882
    DOI: https://doi.org/10.61173/2dzgv440

  • Exam-Oriented Strategies, Innovation, and Employment Returns: Evidence from Chinese Education Reform

    Qiong Wu
    7982
    DOI: https://doi.org/10.61173/d11rve92

  • The Financial Impact Of Incorporating Environmental, Social and Governance Performance Indicators Into Capital Investment Hiring

    Jiaqi Li
    8142
    DOI: https://doi.org/10.61173/kwh53498

  • A Study on the Relationship Between Inflation and Unemployment

    Yue Chen
    8312
    DOI: https://doi.org/10.61173/7tqsr768

  • Government Industrial Funds Driving Rural Urban Renewal in the Greater Bay Area: An Investigation into the Mechanism Alleviating Financing Constraints for Privately Owned Enterprises under the Henggang Street Case

    Yan Li
    8472
    DOI: https://doi.org/10.61173/rn1rjf77

  • A Business Analysis of Temu: The Rock-Bottom Pricing Strategy and Its Associated Risks

    Yixiao Li
    8622
    DOI: https://doi.org/10.61173/23fdny49

  • The Influencing Factors of the Export Competitiveness of New Energy Vehicles

    Jingyang Song
    8782
    DOI: https://doi.org/10.61173/hhphgp24

  • Superstar Effect, Income Structure and Commercial Success: An Exploration of the NBA’s Sustainable Profit Mechanism

    Shuntianze Wang
    8942
    DOI: https://doi.org/10.61173/yc00w672

  • The Double-Eleven Shopping Festival and Online Sales: Evidence from China’s E-Commerce Platforms

    Chenyu sun
    9102
    DOI: https://doi.org/10.61173/djbjg262

  • Income Inequality and the Labor Market

    Xinyuan Zhu
    9272
    DOI: https://doi.org/10.61173/6f439379

  • Pricing Strategies and Consumer Behavior in Live Streaming Commerce: The Role of Advertising Media in Customer Acquisition and Momentum Building

    Yusheng Cai
    9442
    DOI: https://doi.org/10.61173/10s26h18

  • The Impact of E-commerce on the Financial Performance of Small Enterprises: Evidence from Official Trade Data

    Ziwei Wang
    9602
    DOI: https://doi.org/10.61173/qy1vdp76

  • Research on the influence of venture capital on enterprise innovation

    Yuxuan Wu
    3412
    DOI: https://doi.org/10.61173/dg5v2q82

  • In The Context of the Rise of Digital-Native Brands: A Case Study of SKIMS’ Digital Marketing Strategy

    Wanqing Ni
    7572
    DOI: https://doi.org/10.61173/6n891j35

  • Analysis of Real Estate Investment Risks: A Case Study of Evergrande’s Bankruptcy and Its Implications

    Yufeng Tu
    7732
    DOI: https://doi.org/10.61173/m6080x85

  • The Implication of the Development of Chinese Online Marketing Strategy for The USA

    Yuxuan Xiao
    7892
    DOI: https://doi.org/10.61173/7fpwes50

  • Analysis of Coca-Cola’s Digital Marketing Strategy in a Highly Homogenized Market

    Chenhan He
    8052
    DOI: https://doi.org/10.61173/rn6h8y68

  • The Relationship between Economic Consequences and Psychological Motivations of Addictive Consumption Behavior of Virtual Goods

    Yihao Zhu
    8212
    DOI: https://doi.org/10.61173/15j02v34

  • Analysis of Brand Management and Market Positioning of Xiaomi Auto SU7 Based on the Evolution of Marketing Strategies

    Yiming Lyu
    8382
    DOI: https://doi.org/10.61173/fjfv1a54

  • The Relation Between ESG Performance, Financing Constraints, and Innovation Output: Empirical Evidence from Chinese Listed Companies

    Chang Li
    8542
    DOI: https://doi.org/10.61173/tht9bw15

  • Development Characteristics, Current Status, Challenges and Recommendations for the Artificial Intelligence Industry

    Mingle Chen
    8692
    DOI: https://doi.org/10.61173/60bv6j89

  • The Influence on the Trending of Stocks During Periods of Economic Growth and Downturn

    Jiarun Li
    8852
    DOI: https://doi.org/10.61173/6jjasj06

  • Advertising, Monetization, and Market Share under Apple’s App Tracking Transparency

    Ruofan Yang
    9012
    DOI: https://doi.org/10.61173/frpe8q70

  • Digital Transformation and Firm Performance: Evidence from U.S. Public Companies (2016–2025)

    Zian Wan
    9182
    DOI: https://doi.org/10.61173/5yf4yb38

  • The Impact of Corporate ESG Performance on Financial Performance: An Empirical Analysis Based on U.S. Technology Companies

    Zihui Hui
    9342
    DOI: https://doi.org/10.61173/m3kgpx85

  • The Impact of Environmental Performance on the Debt Cost

    Shujie Chen
    9512
    DOI: https://doi.org/10.61173/9evhpd42

  • Digital Disruption in Asset Pricing: Reexamining CAPM Assumptions in Platform Economies and Algorithmic Trading Era

    Xiaohan Wang
    9672
    DOI: https://doi.org/10.61173/jtfcwc51

  • The Dilemma and Path of Intelligent Elderly Care Services

    Feiyang Qin, Haiyang Zhang
    7642
    DOI: https://doi.org/10.61173/dh35mc79

  • Research on the Optimization of Labor Contracts in the Food Delivery Industry

    Wuyang Kuang, Bohan Li
    7802
    DOI: https://doi.org/10.61173/n1h91q83

  • Attention Economy and the Short-Drama Era: Digitalization Reshapes Consumption, Production, and Distribution in the Film Industry

    Yan Hei Li
    7962
    DOI: https://doi.org/10.61173/shepc735

  • Analysis of Renewable Energy Industry’s Management Strategy: Taking Tesla as an Example

    Ronghan Liu
    8122
    DOI: https://doi.org/10.61173/0655z936

  • Exploring the Marketing Strategy Path of Pet Food Companies from the Environmental, Social, Governance Perspective

    Hairu Qin
    8292
    DOI: https://doi.org/10.61173/w9dff137

  • Building Resilience: A Framework for Maritime Supply Chain Risk Management in Logistics Enterprise

    Qing Li
    8452
    DOI: https://doi.org/10.61173/r6hgb411

  • Literature Review and Commentary on the Relationship between Inflation and Residents’ Consumption Behavior

    Jiayin Liu
    8602
    DOI: https://doi.org/10.61173/4g7gft79

  • The Motivations, Implementation Pathways, and Economic Effects of the U.S. Trade War: An Empirical Study Based on Policy Texts and Trade Data

    Yunpeng Du
    8762
    DOI: https://doi.org/10.61173/2mzat509

  • The Construction Path of Financial Shared Service Centers in the Digital Transformation of Manufacturing Industry ——A Case Study of Changhong Group

    Yanqian You
    8922
    DOI: https://doi.org/10.61173/rzs19r33

  • The Localization Strategies for Small and Medium-Sized Beauty Brands

    Ning Zhao
    9082
    DOI: https://doi.org/10.61173/g43k8q55

  • The Relationship Between Corporate ESG Ratings and Initial Public Offering Pricing Efficiency

    Qirun Chen
    9252
    DOI: https://doi.org/10.61173/6q6hds41

  • The Impact of ESG Performance on Corporate Debt Financing

    Yuzhen He
    9422
    DOI: https://doi.org/10.61173/q53ndm60

  • The Challenges of Aligning Green Finance with SMEs under the Dual Carbon Goals and the Resolving Role of Supply Chain Finance

    Fengyu Shi
    9582
    DOI: https://doi.org/10.61173/yrzfwx98

  • Evaluate Amazon’s HWM department using the five factors Framework

    Gaoxinxin Wang
    9742
    DOI: https://doi.org/10.61173/mnqdeb24

  • Urban Primacy, Innovation Capacity, and Spatial Spillover Effects: An Empirical Analysis Based on the Spatial Durbin Model

    He Wang
    7552
    DOI: https://doi.org/10.61173/n20acd93

  • The Effect of Minimum Wage Policy on the Employment in the Media and Entertainment Industry

    Tianyi He
    7712
    DOI: https://doi.org/10.61173/rn1c5b80

  • Analysis of Factors Influencing the Effectiveness of Outsourcing

    Qingnuo Liu
    7872
    DOI: https://doi.org/10.61173/hk10rb97

  • Optimizing Prefabricated Supply- Schedule Synchronization for Cold-Region Residential Retrofits

    Zhentao Yang
    8032
    DOI: https://doi.org/10.61173/qcp24403

  • Analysis of Blind Box Marketing Strategies Based on Consumer Behavior Research

    Ke Chen
    8192
    DOI: https://doi.org/10.61173/vsc6mz92

  • A Case Study on LEGO Group’s Marketing Strategy

    Xiaohan Zhang
    8362
    DOI: https://doi.org/10.61173/wr9eke66

  • Analysis of the Causes and Consequences of Corporate Financial Fraud—Take HANGZHOU CENTURY CO., LTD as An Example.

    Yixuan Wang
    8522
    DOI: https://doi.org/10.61173/cy312408

  • Research on the Synergy Between Talent Demand and Digital Management in Enterprise Digital Transformation

    Zhiqi Li
    8672
    DOI: https://doi.org/10.61173/fbg05k26

  • The Psychological Impact of COVID-19 on Consumer Behaviour:

    Yiran Sun
    8832
    DOI: https://doi.org/10.61173/esr37j10

  • Analysis of Nike’s Co-Branding Marketing Strategies—SWOT Method

    Lio Zhang
    8992
    DOI: https://doi.org/10.61173/hpvq5063

  • The Value Reconstruction of Traditional Culture in the Modern Game Industry: A Case Study of Black Myth: Wukong

    Yunuo Dai
    9162
    DOI: https://doi.org/10.61173/82wpn407

  • The Impact of Virtual Currency Pricing Strategies on Player Spending Behavior: Using the Formula CNY1=10 Virtual Game Currency as an Example

    Sijia Ren
    9322
    DOI: https://doi.org/10.61173/zx0xv911

  • Family Business Governance Evolution during Intergenerational Succession

    Zeyu Li
    9492
    DOI: https://doi.org/10.61173/srh09064

  • Analysis of Bilibili’s Profit Model and Financial Risks

    Chongkai Ni
    9652
    DOI: https://doi.org/10.61173/6ytfjb08

  • The Impact of Online Marketing Methods in the Social Media Era on Teenagers’ Purchase Behaviors

    Lingyue Zhang
    7622
    DOI: https://doi.org/10.61173/3h3mgn80

  • Pricing Strategy Dynamics of Streaming Giants and Their Impacts on Consumer Decision-Making Behaviors

    Aohan Zhang
    7782
    DOI: https://doi.org/10.61173/85pjs390

  • Impacts of Fundamental Indicators on Investment Decisions

    Fanqing Xu
    7942
    DOI: https://doi.org/10.61173/84b5bp94

  • Development of the U.S. Digital Economy: Problems and Countermeasures

    Yanbin Zhuang
    8102
    DOI: https://doi.org/10.61173/c9hyae11

  • Impact of the HEYTEA × FENDI Cobranding Event on Brand Search Volume

    Xuanzhu Yao
    8262
    DOI: https://doi.org/10.61173/4cy4ym72

  • Green Transformation of Manufacturing Supply Chains: A Case Study of Huawei

    Tonglin Wang
    8432
    DOI: https://doi.org/10.61173/vze90p98

  • The Influence of Short Video Content Marketing on Douyin Platform on Consumers’ Purchase Intention

    Shihui Song, Hanruiyan Jin
    9112
    DOI: https://doi.org/10.61173/5b2hg598

  • The Role of Independent Directors in Corporate Governance and Their Impact on Over-Investment

    Ziqiao Miao
    8742
    DOI: https://doi.org/10.61173/qw0ztq02

  • The Impact of Business Strategy on ESG Performance

    I Sam Ding
    8902
    DOI: https://doi.org/10.61173/svhhrg36

  • Avoidance of Adverse Impact on Assets from Inflation: Basic Analysis of Multiple Models and Applications

    Waiyiu Wong
    9062
    DOI: https://doi.org/10.61173/1r0yvr05

  • Analyzing the Impact of Yields on Current Bond Prices Based on Bond Pricing Theory

    Yahui Sun
    9232
    DOI: https://doi.org/10.61173/0r0nh258

  • Ecological Restoration, Water Quality Improvement, and Flood Resilience: A Case Study of the South Bay Salt Pond Restoration Project

    Zitong Mai
    9402
    DOI: https://doi.org/10.61173/fbkd7081

  • Overview and application of Endowment Effect, Anchoring and Hindsight Bias

    Chang Zhang
    9562
    DOI: https://doi.org/10.61173/0nrgh963

  • The Empirical Test of the Fama–French Three-Factor Model in the Chinese Stock Market

    Yibo Wang
    9722
    DOI: https://doi.org/10.61173/txdkcw97

  • Apple’s Success Code: A SWOT Analysis Based on Brand Advantage and Global Supply Chain

    Xu Liu
    7532
    DOI: https://doi.org/10.61173/yra5c073

  • Impact Analysis of COVID-19 on Employment: A Case Study of California

    Jiexin Luo
    7692
    DOI: https://doi.org/10.61173/qr3n8p95

  • E-Commerce Customer Churn Prediction and Key Determinant Investigation Based on Machine Learning Algorithms

    Mingyue Zheng
    7852
    DOI: https://doi.org/10.61173/caqwqt36

  • The Profit Model and Financial Analysis of the Live Streaming Business of Kuaishou Company

    Yutong Gong
    8012
    DOI: https://doi.org/10.61173/d3k8bw70

  • Does Accrual-Based Pay Sensitivity Improve Firm Value? Evidence from Chinese Listed Firms

    Lingkun Zhang
    8172
    DOI: https://doi.org/10.61173/2rrcnq49

  • Current Status and Future of Brand ESG Marketing Strategy

    Chengfu Lian
    8342
    DOI: https://doi.org/10.61173/ydrzsd87

  • AI Applications in Project-Based Supply Chain Coordination and Risk Governance

    Mingzhe Wang
    8502
    DOI: https://doi.org/10.61173/hab7k954

  • Reconstruction and Inheritance of Old Brand Stories in the New Media Environment

    Keli Zhao
    8652
    DOI: https://doi.org/10.61173/8tj6ba47

  • The Analysis of the Impact of Monetary Policies on Chinese Stock Market and Foreign Exchange Market

    Xinran Zhang
    8812
    DOI: https://doi.org/10.61173/hb5zwg80

  • Game Theory Analysis of Global Supply and Demand Restructuring under the Sino-US Trade Conflict

    Junkai Zhang
    8972
    DOI: https://doi.org/10.61173/wj8s1n45

  • Analysis of Digital Transformation Path of Service Industry

    Jiayu Zhang
    9142
    DOI: https://doi.org/10.61173/10rxgz20

  • Machine Learning Algorithms for Predicting ETF Directional Movements Using Technical Indicators and VIX

    Xin Liu
    9302
    DOI: https://doi.org/10.61173/a8bb7m34

  • The Long-Term Impact of Push Notification Timing and Frequency on Customer Loyalty: A Causal Analysis of ROI and User Behavior

    Hancheng Li
    9472
    DOI: https://doi.org/10.61173/87fzh966

  • Fan Participation and the Mechanism of Commercial Revenue in Professional Football Clubs: A Case Study of Beijing Guoan Football Club

    Zihao Xiang
    9632
    DOI: https://doi.org/10.61173/ey1r2z82

  • Negative Emotions and Impulse Buying: Psychological Mechanisms, Social Influences, and Strategic Interventions

    Zhuoya Fu
    7602
    DOI: https://doi.org/10.61173/weyksw49

  • Analysis of Public Sentiment Evolution Mechanisms in Social Media Public Relations Crises

    Yiyang Huang
    7762
    DOI: https://doi.org/10.61173/wbhkye30

  • The process of the internationalization of the Renminbi and its impact on the financial system

    Shengbo Bi
    7922
    DOI: https://doi.org/10.61173/5y2tk838

  • The Premium Effect Driven by Investor Sentiment and Psychology—A Case Study of Labubu Blind Boxes

    Ziyi Pu
    8082
    DOI: https://doi.org/10.61173/n52aes16

  • Green Upgrading Strategy of Supply Chain in the Age of Digital Intelligence Economy --Taking JD.com as an Example

    Zihan Yi
    8242
    DOI: https://doi.org/10.61173/ewa8v404

  • Comparative Analysis of Key Financial Indicators of China’s Daily Chemical Retail Enterprises

    Yubo Wang
    8412
    DOI: https://doi.org/10.61173/z86tdb15

  • Policy Support and Green Transformation: Evidence from China

    Zehui Tan
    8572
    DOI: https://doi.org/10.61173/n9v0f953

  • The Relationship between Market Share of USA Carbonated Soft Drink Industry and Advertising Spending

    Ziqi Chen
    8722
    DOI: https://doi.org/10.61173/a1zckg35

  • The Blind Box Economy: Behavioral Economics, Emotional Branding, and Marketing Strategies of Pop Mart

    Kerun Zhu
    8882
    DOI: https://doi.org/10.61173/wsazvj60

  • The Impact of Social Media Marketing on High School Students’ Consumer Behavior

    Yawen Zhang
    9042
    DOI: https://doi.org/10.61173/zsc28554

  • Optimization of a Technology Stock Portfolio Using the Markowitz Model

    Jinwen Xu
    9212
    DOI: https://doi.org/10.61173/rbqtp588

  • Impact of Financial Crises on the U.S. Banking Industry: Challenges and Counter Strategies

    Jinghan Zhao
    9382
    DOI: https://doi.org/10.61173/rbrrzh51

  • The Impact of Housing Price Fluctuations on Family Fertility Decisions in Modern China: A Review of Theoretical Mechanisms and Empirical Evidence

    Guorui Chen
    9542
    DOI: https://doi.org/10.61173/8bw26366

  • The Impact of Digital Transformation and Corporate Cost Efficiency: Evidence from China’s A-Share Listed Firms

    Hanke Li
    9702
    DOI: https://doi.org/10.61173/y9cb1a20

  • Problems and Countermeasures in the Development of Central Bank Digital Currency (CBDC): A Case of China

    Yishan Wu
    7512
    DOI: https://doi.org/10.61173/c01ac944

  • Impacts of Macroeconomic Variables on U.S. Stock Market

    Ziyu Yan
    7672
    DOI: https://doi.org/10.61173/nj264z14

  • BYD’s Pricing Strategy in the EV Market: Comparative Analysis with Tesla and Strategic Recommendations for Sustainable Development

    Yijia Liu
    7832
    DOI: https://doi.org/10.61173/jwzch613

  • Platform Dependence During COVID-19: Restaurants’ Resilience in the United States

    Eric Du
    7992
    DOI: https://doi.org/10.61173/qrmen092

  • Employment Effects of Fiscal Stimulus Policies Following the COVID-19 Pandemic

    Pengyue Bu
    8152
    DOI: https://doi.org/10.61173/wd174y30

  • The Mental Accounting and its Impact in Reality

    Pinyan Huang
    8322
    DOI: https://doi.org/10.61173/z0p1k359

  • The Application of AI in Enterprise Financial Accounting and the Impact of Industry Change

    Xuan Liu
    8482
    DOI: https://doi.org/10.61173/76qw7p74

  • Improving College Students’ Selection of Sports Apps through a Paid Willingness Model for Sports Applications among Students

    Yanzu Liang
    8632
    DOI: https://doi.org/10.61173/sdh9sr09

  • The internal factors to cause the failure of the company: Take China Evergrande Group as an example

    Jingyi Huang
    8792
    DOI: https://doi.org/10.61173/c7hxb931

  • Time Series Modeling and Forecasting of Breast Cancer Mortality among U.S. Women

    Xiao Xiao
    8952
    DOI: https://doi.org/10.61173/x56pmp97

  • Retail Gasoline Price Pass‑Through to Monthly Inflation Before and After the COVID‑19 Pandemic

    Junyi Zheng
    9122
    DOI: https://doi.org/10.61173/zvetp535

  • Financial Sentiment Analysis with Large Language Models

    Xinyu Cheng
    9282
    DOI: https://doi.org/10.61173/gvntfv56

  • Machine Learning-Driven Customer Churn Analytics in Telecommunications: A Comprehensive Predictive Framework

    Haofeng Shi
    9452
    DOI: https://doi.org/10.61173/andhnt96

  • The Evolution of Pricing Power: A Paradigm Shift in Virtual Asset Valuation Driven by Algorithms and AI?

    Zanxi Wang
    9612
    DOI: https://doi.org/10.61173/ryj4ch84

  • The Impact of the Internet Celebrities’ Characteristics on Consumers’ Purchase Intention in Live-Streaming E-commerce of Cosmetics

    Xichun Zhang
    7582
    DOI: https://doi.org/10.61173/6n3wrb29

  • Exploring the Development Path of Co- Branding Strategies from the Perspective of Consumer Perception

    Luling Zhuang
    7742
    DOI: https://doi.org/10.61173/zf8err70

  • Digital Payments and Their Systemic Influence on Consumer Behavior, Financial Services Innovation, and Monetary Policy

    Zihao Song
    7902
    DOI: https://doi.org/10.61173/1eky5582

  • Research on the Digital Promotion and Marketing Model of Slow Variety Shows in the Era of Internet Media

    Yixiao Hong
    8062
    DOI: https://doi.org/10.61173/6yp36x21

  • Financial Asset Allocation Structure and Enterprirfrffzse Investment Efficiency: An Analysis Based on Industry Heterogeneity

    Lichan Li
    8222
    DOI: https://doi.org/10.61173/j8x9wv20

  • Analysis of Starbucks’ Localization Marketing Strategy in China: Integration Practice of Global Brand and Local Culture

    Kexin Xu
    8392
    DOI: https://doi.org/10.61173/2njc4k65

  • Analysis of the Core Competitiveness of New Energy Vehicles—A Case Study of Xiaomi Motors

    Yiming Chen
    8552
    DOI: https://doi.org/10.61173/9b4ysz92

  • The Impact of Advertising Design on Perfume Market Sales

    Renfei Chang
    8702
    DOI: https://doi.org/10.61173/yg7qqa30

  • IS BRAND LOYA LTY INFLUENCED BY PRICING STRATEGIES IN THE FASTFASHION INDUSTRY?

    Tianduo Lyu
    8862
    DOI: https://doi.org/10.61173/cv9ww318

  • The Development of China’s Green Bond Market: Status, Challenges, and Future Prospects

    Ruizhe Feng
    9022
    DOI: https://doi.org/10.61173/961rf687

  • The Application Path of Consumer Behavior Data in Precision Marketing in Retail Management

    Siwei Gong
    9192
    DOI: https://doi.org/10.61173/09k37k38

  • Reasons for Teenagers’ Consumption of ACG Products

    Hailun Yu
    9352
    DOI: https://doi.org/10.61173/9eqk1k45

  • Analysis of the Wage-CPI Relationship Under the California Wage Privacy Act Based on DID Model

    Yixuan Ma
    9522
    DOI: https://doi.org/10.61173/r8j9wy35

  • The Green-Inclusive Paradox in the Digital Economy: Technological Progress, Sustainable Development, and Social Stratification

    Xintian Sun
    9682
    DOI: https://doi.org/10.61173/knb44t94

  • A Case Study of Bubble Mart Digital Marketing Based on AISAS Theory

    Ruibing Yue
    7652
    DOI: https://doi.org/10.61173/vg5nrf20

  • The Hidden Revolution: Covert Marketing in Xiaohongshu and Tiktok

    Yixin Zhang
    7812
    DOI: https://doi.org/10.61173/vzh5ab78

  • The Impact of Government Subsidies on the Renewable Energy Industry

    Yaochen Chen
    7972
    DOI: https://doi.org/10.61173/phytv851

  • Associations between New Energy Vehicle Growth, Fossil Energy, and CO2 Emissions in a Coal-Dependent Region: Evidence from Shaanxi, 2015–2021

    Sitong Liu
    8132
    DOI: https://doi.org/10.61173/yvvg0889

  • The Impact of Information Overload on Preferences for Tourism Information Media

    Jiaying Liu
    8302
    DOI: https://doi.org/10.61173/5cscss44

  • Machine Learning Methods for Predicting the Price of Exchange-Traded Funds

    Zhibo Feng
    8462
    DOI: https://doi.org/10.61173/37xawa31

  • Analysis of NVIDIA’s Financial Development Status and Operational Strategy

    Ziteng Ma
    8612
    DOI: https://doi.org/10.61173/bt7e6v59

  • Balancing Global Standardization and Local Differentiation in Multinational Advertising — A Comparative Analysis of Global Advertising Strategies in the Restaurant Sector

    Sijing Chen
    8772
    DOI: https://doi.org/10.61173/34z0mn26

  • The Signal in Consumer Decision-Making: The Role of Green Labels, Health Claims, and Brand Trust

    Lemeng Wei
    8932
    DOI: https://doi.org/10.61173/k9kkzn03

  • Analysis of Internal Causes of Losses in Mainland China’s Small and Medium-sized Enterprises and Governance Countermeasures

    Wuyou Xie
    9092
    DOI: https://doi.org/10.61173/69wy9g77

  • The Low-carbon Transformation of the Manufacturing Industry Under The Dual Carbon Context

    Zhijie You
    9262
    DOI: https://doi.org/10.61173/v8ebv281

  • The Impact of the United States’ Tariffs on China on China’s Machinery and Equipment Export Trade

    Chenxi Qiao
    9432
    DOI: https://doi.org/10.61173/xryygz15

  • Family Strategy with Professional Execution: Improving Daily Reliability in Family-Owned Service Small and Mediumsized Enterprises

    Zixuan Huang
    9592
    DOI: https://doi.org/10.61173/j2zsdf90

  • Starbucks Investment Analysis, WACC and Portfolio Optimization

    Yucong He
    9752
    DOI: https://doi.org/10.61173/je2zm589

  • Auction Theory: Applications In Real Estate Auctions

    Tianyu Shen
    7562
    DOI: https://doi.org/10.61173/c6xgdy26

  • The Impact of Demand-supply Relationship and the Urban Positioning on Real Estate

    Runzhe Chen
    7722
    DOI: https://doi.org/10.61173/k615qm87

  • Analysis of the POP MART LABUBU Product Premium Phenomenon: A Case Study Based on Behavioral Finance

    Mingze Chen, Jinbo Lu
    7882
    DOI: https://doi.org/10.61173/j9v4ez96

  • The Influence of the Management Mode of “RenDanHeYi” on Enterprise Performance-Taking Haier Smart Home as an Example

    Yile He
    8042
    DOI: https://doi.org/10.61173/4k618047

  • Optimizing Executive Compensation Contracts and Sharing Innovation Risks Through Human Capital Collateralization: A Case Study of Yili Group’s AI talent evaluation

    Xingtong Wang
    8202
    DOI: https://doi.org/10.61173/705rbh71

  • Predictive Business Analytics using Different Predicting Model, Comparison of Decision Tree and Random Forest

    Chen Chen
    8372
    DOI: https://doi.org/10.61173/zxsm0103

  • Towards Integrated Solutions: A Comparative Study of Urban–Rural Last-Mile Delivery Disparities and Optimization Paths

    Qinan Hu
    8532
    DOI: https://doi.org/10.61173/p7xkyq08

  • The Causes and Implications of BBB’s Bankruptcy

    Wenxi Zhang
    8682
    DOI: https://doi.org/10.61173/t41wqf43

  • Social Media Influencer Marketing: Evolution, Sales Impact, and Trust-Based Challenges

    Yijie Zhang
    8842
    DOI: https://doi.org/10.61173/xqxmd816

  • Quantitative Verification of Cost-effectiveness Advantages: Research on China’s Smartphone Export Based on Demand Elasticity Model (2023–2024)

    Yuzhou Wang
    9002
    DOI: https://doi.org/10.61173/95wz8a22

  • The Windfall Profits and Risks of Gamified Finance: An Integrated Analysis Framework of Behavior, Market, and Regulation

    Yuantao Chen
    9172
    DOI: https://doi.org/10.61173/mrb3c682

  • Sports Brand Cooperation Strategy in the Context of Globalization: A Case Study of the NBA’s Cooperation Model with Multinational Brands and Its Implications for Chinese Professional Basketball

    Yuchen Wang, Ziang Zhang, Zican Zhang
    9332
    DOI: https://doi.org/10.61173/r0bjjh21

  • When Green Mission Meets ESG Ratings: An Event Study of Tesla’s Market Reaction

    Yinhan Luo
    9502
    DOI: https://doi.org/10.61173/q4j0jg39

  • Strategic Analysis and Synergy Research of BYD’s Greenfield Investments in Southeast Asia

    Yingtong Liu
    9662
    DOI: https://doi.org/10.61173/g8kkrh08

  • Fenty Beauty’s Marketing Strategy in Current Cosmetic Industry and How It Can Achieve Further Development

    Hanqing Yang
    7632
    DOI: https://doi.org/10.61173/qnefz543

  • Big Data Push Affects Personal Financial Decision-Making: Mechanisms, Controversies, and Governance Implications

    Jiawei He
    7792
    DOI: https://doi.org/10.61173/vbs3fe26

  • Analyzing Generational Consumption Shifts through DID Model: Evidence from the U.S. Consumer Expenditure Survey

    Zihao Lin
    7952
    DOI: https://doi.org/10.61173/wjywq832

  • Research on Optimization of F1 Event Marketing Strategies in China Based on Comparative Analysis

    Muyan Li
    8112
    DOI: https://doi.org/10.61173/s99dx241

  • Research on the Value Empowerment of Reputation Mechanism for Platform Category Differentiation Operation: A Case Study of Pinduoduo

    Yiting Leng, Moyang Li, Ziyu Zhang
    8272
    DOI: https://doi.org/10.61173/2qrtf190

  • Incorporating Macroeconomic Indicators to Improve P2P Lending Credit Risk Modeling: A Machine Learning-Based Heterogeneity Analysis

    Yuanbo Guo
    8442
    DOI: https://doi.org/10.61173/rjf59897

  • The Impact of Social Media KOL Marketing Strategies on Brand Image Building

    Han Jin
    8592
    DOI: https://doi.org/10.61173/s138hz87

  • The Transition of Game Workshop from Manufacture to IP Licensing

    Yiming Chen
    8752
    DOI: https://doi.org/10.61173/k3qyqk95

  • Global Resonance of Micro-Narratives: How Chinese Short Dramas Open Doors to the American Market—A Dual Logic of Cultural Deconstruction and Technological Empowerment

    Xinrui Gu
    8912
    DOI: https://doi.org/10.61173/vsgjjm44

  • Analysis of Anchoring Effect in Online Product Pricing Strategies

    Xinlei Deng
    9072
    DOI: https://doi.org/10.61173/gt2bq597

  • The Transformation of the Labor Market in the Era of the Feeling Economy: Skill Demands, Contradictions, and Policy Pathways

    Zhengyu Wang
    9242
    DOI: https://doi.org/10.61173/6ehd5b24

  • Marketing Strategy for a Fast Fashion Brand Based on SWOT: The Case of ZARA

    Jiani Zhou
    9412
    DOI: https://doi.org/10.61173/ka51b151

  • The Influence of Merchant’s Marketing Strategies on Consumers’ Decision

    Ruoxi Wang
    9572
    DOI: https://doi.org/10.61173/f6xh4254

  • Impact of COVID-19 Containment Measures on Labor Force Participation

    Hongxue Fang
    9732
    DOI: https://doi.org/10.61173/5hnn2660

  • Modeling Income: A Regression-Based Econometric Analysis of How Age, Gender, and Education Influence Income

    Qianyi Xie
    7542
    DOI: https://doi.org/10.61173/d85c3x20

  • The Influence of TikTok Commercial Advertising Interactivity on Users’ Purchasing Decisions

    Yiheng Jiang, Zhilin Li, Zixuan Luo
    7702
    DOI: https://doi.org/10.61173/rmer7w68

  • The Influence Mechanism of Traditional Cultural Symbols On the Breakthrough of Chinese Animation

    Zisu Song
    7862
    DOI: https://doi.org/10.61173/956rbh47

  • The Comparative Study of Non-Olympic Events’ Economic Value under the Integration Pathway of “Sports+Cultural Tourism +Technology”

    Xuanyi Chen
    8022
    DOI: https://doi.org/10.61173/9403w883

  • The Impact of Film Intellectual Property Value on Equity Financing Efficiency of Film and Television Companies: A Case Study of Enlight Media

    KONG YUET REN, Xinran Yu, Sijin Zhu
    8182
    DOI: https://doi.org/10.61173/v2d1mn42

  • A Review of Research on Coordinated Adjustment of Industrial Policies in Urban Agglomerations and Regional Economic Integration

    Jingjie Yu
    8352
    DOI: https://doi.org/10.61173/2c65aa67

  • Multimodal Transport Supply Chain in China: An Integrated Analysis of Development Status and Optimization Framework

    Zhiyuan Chen
    8512
    DOI: https://doi.org/10.61173/05wg1772

  • Influence of Celebrity Endorsement on Consumer Decision-Making

    Siyu Lin
    8662
    DOI: https://doi.org/10.61173/3gmafq10

  • User-Generated Content in Social Commerce: A Study of Xiaohongshu

    Leong Leo HU
    8822
    DOI: https://doi.org/10.61173/yz1pje66

  • The Impact of Types of Multimedia Intellectual Property Collaboration on Readers’ Reading Interest

    Wufei Dong
    8982
    DOI: https://doi.org/10.61173/0yyz2d96

  • Analysis of the Impacts and Counterstrategies of the U.S.-China Trade War Based on David Ricardo’s Model

    Junhong Liu
    9152
    DOI: https://doi.org/10.61173/8fvdpj69

  • An Empirical Study Based on Machine Learning and LSTM in Stock Prediction

    Zhongyu Wang
    9312
    DOI: https://doi.org/10.61173/yhe54f71

  • The Correlation Between Business Management Methods and Enterprise Economic Benefits

    Jincheng Liu
    9482
    DOI: https://doi.org/10.61173/pcc1a025

  • Research on the Path of Monetizing the Commercial Value of Sports Stars

    Zhongbo Wang
    9642
    DOI: https://doi.org/10.61173/gaf2vs64

  • Impact of Self-Media on College Students’ Employment in the Digital Age

    Xiaoqiao Zhong
    7612
    DOI: https://doi.org/10.61173/wp4eby67

  • Analysis of the Transformation Path and Effectiveness of Build Your Dream Company’s Green Development Strategy Driven by Environmental Policies

    Zifei Gao
    7772
    DOI: https://doi.org/10.61173/ckrsgg49

  • The Impact of Game Quality on Consumers’ Willingness to Spend in Otome Games: The Mediating Role of Sense of Immersion

    Nawen Miao
    7932
    DOI: https://doi.org/10.61173/tdpn2y46

  • A Multi-Dimensional Model Integrating Social Influence and Brand Performance: An Empirical Study on the Commercial Value of CBA Players

    Chenyu Wang
    8092
    DOI: https://doi.org/10.61173/3fgtg588

  • The Impact of Controllable Anonymity Mechanism of Digital Renminbi on the Risk of Small-scale Consumer Credit

    Kaiyun Zheng
    8252
    DOI: https://doi.org/10.61173/w8s9kd91

  • Modeling Involution: An Evolutionary Game Theory Analysis of Arms-Race Effort Competitions

    Zhuoheng Wu
    8422
    DOI: https://doi.org/10.61173/c0hm8v06

  • ESG Financing Policies and Practices from an International Comparative Perspective

    Tianyu Zhou
    8582
    DOI: https://doi.org/10.61173/yt3jxe50

  • Analysis of the Development and Countermeasures of China’s A-share Market

    Hao Si
    8732
    DOI: https://doi.org/10.61173/3q3c3348

  • POP MART in China: Economic and Social Benefits with Their Corresponding Challenges

    Catherine Wenjia Zang
    8892
    DOI: https://doi.org/10.61173/f060zk98

  • Study on the Causes and Enlightenments of CSX’s Acquisition of Conrail

    Tingyu Li
    9052
    DOI: https://doi.org/10.61173/4k5d7182

  • Regression and Classification Approaches to Microsoft Stock Forecasting with Machine Learning

    Shuofeng Song
    9222
    DOI: https://doi.org/10.61173/tw4evb20

  • Identifying Key Factors in Financial Statement Fraud Detection in China’s Stock Market through Logistic Regression and SVM

    Weilun Chen
    9392
    DOI: https://doi.org/10.61173/w5t76549

  • Research on the Application of Security- Weighted Aggregation in Federated Learning for Financial Risk Control

    Xiaowanqing Sun
    9552
    DOI: https://doi.org/10.61173/nttj5965

  • Theoretical Framework and Empirical Analysis of Modern Household Asset Allocation

    Kay Huang
    9712
    DOI: https://doi.org/10.61173/wkdcrc28

  • Impact Of AI-Based Manufacturing brought to Value Creation Model of Enterprises

    Xinhua Cheng
    7522
    DOI: https://doi.org/10.61173/emwdx033

  • The impact of the acquisition plan on the shareholders of the acquired company

    Ruoyi Peng
    7682
    DOI: https://doi.org/10.61173/yntk4z77

  • Different Investors’ Choices of Technology Stocks: An Analysis Based on Microsoft, Dell, and Intel

    Haojun Tang
    7842
    DOI: https://doi.org/10.61173/zcavqg89

  • An Exploration of the Impact of Financial Technology on Financial Regulation and Protection of Financial Consumers’ Rights and Interests

    Augus Li
    8002
    DOI: https://doi.org/10.61173/37ppfh03

  • How does green finance drive the highquality development of commercial banks?

    Yueyuan Chen
    8162
    DOI: https://doi.org/10.61173/81zx5504

  • Extension of Traditional Credit Scoring Models Based on FICO Scores: The Impact of Loan Purpose on Default Predictive Performance

    Junjie Guan
    8332
    DOI: https://doi.org/10.61173/4dw0wf25

  • Assessing Early Policy Impacts of the National Housing Accord Using ARIMAX Time Series Forecasting

    Gabriel Song
    8492
    DOI: https://doi.org/10.61173/0f922c53

  • Analysis of the Impact of Digital Payments on Consumer Choice

    Yutong Fan
    8642
    DOI: https://doi.org/10.61173/x9dz4a32

  • Research on Commercialization Pathways of Marathon Event IP Integration with Folk Culture——Analysis Based on Enhancing Event IP Recognition and Cultural Influence

    Haoxi Wang
    8802
    DOI: https://doi.org/10.61173/6ykskw94

  • Construction and Empirical Analysis of Macroeconomic Forecasting Models Based on Machine Learning

    Jia Tao
    8962
    DOI: https://doi.org/10.61173/y7a9f995

  • Balancing Functional and Emotional Value: A Case-Based Analysis of Emotional Consumption Strategies

    Pinyao Liu
    9132
    DOI: https://doi.org/10.61173/xtdwwn09

  • The Drivers and Performance of Digital Transformation in the Context of Carbon Transition: A Case Study of Chevron

    Shaochong Zhang
    9292
    DOI: https://doi.org/10.61173/1hphfb57

  • Analysis of the Impact of Information Disclosure on Financial Performance

    Yunxi Zheng
    9462
    DOI: https://doi.org/10.61173/dxqg5z59

  • From “Flash Crashes” to “GameStop”: Paradigm Shift in Algorithm-Driven Market Crises

    Hongyi Han
    9622
    DOI: https://doi.org/10.61173/f6k03t61